How can Google's Accelerator Program accelerate your success on ONDC?

The Indian government launched the Open Network for Digital Commerce (ONDC) with an aim to boost e-commerce penetration. It aims to target reaching 900 million buyers and 1.2 million sellers, with a gross merchandise value of $48 billion. ONDC focuses on dynamic pricing, inventory management, and delivery cost optimization to reduce business costs for retailers. In line with this, Google Cloud's Accelerator Program for ONDC offers businesses a valuable opportunity to leverage advanced technology and expert guidance, enabling them to thrive in the dynamic digital marketplace.

Why has Google launched Accelerator Program for ONDC? 

The Indian government's promotion of the Open Network for Digital Commerce (ONDC) has received a significant boost with the introduction of Google Cloud's impressive Accelerator Program. This program aims to propel businesses to new heights in the digital marketplace by offering exclusive access to cutting-edge technology and invaluable guidance from Google Cloud.



Google Cloud's Accelerator Program for the Open Network for Digital Commerce (ONDC), aims to propel businesses to new heights in the digital marketplace.

What will Google's program for ONDC offer? 

Under the Accelerator Program, participating businesses will be granted exclusive access to cutting-edge technology and invaluable guidance from Google Cloud. This support will empower enterprises to effortlessly join the ONDC network, leveraging its vast capabilities to enhance operations and expand their reach in the dynamic digital landscape.

Open Source Implementation of ONDC Infrastructure

To facilitate seamless integration, Google Cloud has made the strategic decision to open-source a readily available implementation of the ONDC infrastructure and core APIs. Purposefully designed with scalability and security as top priorities, this implementation allows organizations to concentrate on their core competencies and critical tasks on the network. By streamlining the onboarding process through efficient core APIs, the ONDC ecosystem empowers enterprises to operate with enhanced efficiency, agility, and customer-centricity.

Empowering Businesses in the Digital Economy

Will Grannis, Chief Technology Officer at Google Cloud, expressed excitement about joining forces with ONDC to assist businesses of all sizes in achieving success in the digital economy. The Accelerator Program will equip businesses with the essential tools and resources needed to build and scale their digital commerce operations. Google Cloud is committed to collaborating with these businesses to foster a more inclusive and competitive digital marketplace in India.

“We are excited to join forces with ONDC to help businesses of all sizes succeed in the digital economy. Our Accelerator Program will provide businesses with the tools and resources they need to build and scale their digital commerce operations, and we look forward to working with them to create a more inclusive and competitive digital marketplace in India,” Will Granis said. 

How is AI powering Google's program for ONDC? 

As part of this strategic endeavor, Google Cloud is also granting developers access to Retail Search and Discovery AI. This powerful tool enhances search experiences on the ONDC network, enabling businesses to provide highly personalized and efficient search results. By improving customer engagement and satisfaction, businesses can establish stronger connections with their target audience.

How can Startups get Startup Credits offered by Google? 

In an additional effort to support the ONDC ecosystem, Google Cloud is introducing the Startup Credits program. Eligible organizations that enable ONDC will have the opportunity to apply for a generous grant of USD 25,000. This initiative is specifically designed to nurture and empower startups, fueling their growth and fostering innovation in the digital commerce space.

Revolutionizing the E-commerce Landscape

T Koshy, MD, and CEO at ONDC, emphasized the significance of Google Cloud's Accelerator Program in revolutionizing the ecommerce landscape. This milestone addition to the open network reinforces ONDC's mission to bring about a new era of efficiency, agility, and customer-centricity. By streamlining the onboarding process through efficient core APIs, the ONDC ecosystem empowers enterprises to focus on their core competencies, driving industry-wide transformation.

"The addition of Google Cloud's Accelerator Program reinforces the ONDC's mission to revolutionize the ecommerce landscape, ushering in a new era of efficiency, agility, and customer-centricity. By streamlining the onboarding process through efficient core APIs, this milestone addition to the open network empowers enterprises to focus on their core competencies," T Koshy said. 

Google Cloud's Accelerator Program for the Open Network for Digital Commerce marks a significant milestone in the evolution of digital commerce. By providing businesses with advanced technology, expert guidance, and enhanced search capabilities, Google Cloud and ONDC are working hand in hand to shape a more efficient, inclusive, and customer-centric digital marketplace in India.