Celebrating Shakti: Nirmalaya's Journey To Eco-Friendly Fragrances

On the occasion of Navratri, TICE is honoring the strength of "Shakti" by showcasing the incredible "Shepreneurs" who are leaving their mark on the world with their inspiring startup journeys. Read on to know the enticing story of Surbhi Bansal.

Shreshtha Verma
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Nirmalaya Surbhi Bansal

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As the festival of Navratri approaches, the nation is gearing up to celebrate the power and strength of the goddess Durga. While the occasion holds great religious significance, it has also become a time to celebrate women and their achievements. TICE, as a platform dedicated to covering startups and entrepreneurs, has decided to take this opportunity to showcase the incredible work of nine female entrepreneurs, and how they are embracing their own Shakti to make a difference in the world.

Today, we bring you the startup story of Shepreneur Shakti- Surbhi Bansal, co-founder of Nirmalaya.

Surbhi's journey is nothing short of remarkable. A Chartered Accountant by profession, she realized her true calling lay in environmental protection and women empowerment. This led her to co-found Nirmalaya, an eco-friendly incense brand that provides organic fragrances that treat mental wellness and are not harmful to the environment.

In the first of our nine-part series, we take a closer look at Surbhi's inspiring journey and the impact she has made through her business.

From CA to Entrepreneur: The Journey of Surbhi Bansal

Surbhi Bansal's journey to becoming a successful entrepreneur has been anything but easy. A Chartered Accountant by profession, she initially began her career in the corporate world. However, it wasn't long before she realized that her passion lay elsewhere.

Surbhi's desire to make a difference in the world led her to co-found Nirmalaya, an eco-friendly incense brand that provides organic fragrances that treat mental wellness and are not harmful to the environment. Her objective was to create a product that would be both sustainable and promote mental wellness.

Challenges and Triumphs: Overcoming Obstacles to Achieve Success

As a female entrepreneur in a male-dominated industry, Surbhi has faced numerous challenges and obstacles. However, she has persevered, and her hard work and dedication have paid off. Today, Nirmalaya is a successful business, and Surbhi is a role model for aspiring female entrepreneurs.

One of the biggest challenges Surbhi faced was finding the right investors to support her vision. However, she did not let this setback deter her. She remained focused on her goal and eventually found investors who shared her passion for environmental protection and women empowerment.

Another challenge Surbhi faced was building a team that shared her values and vision. However, she overcame this by creating a work culture that prioritized environmental protection and mental wellness.

Nirmalaya: The Startup Journey

In India, the sights and smells of religious offerings are an integral part of our daily lives. However, the tradition of burning incense made from flowers and other waste products from temples has long been a concern for its harmful impact on health and the environment. In 2019, Rajeev and his team noticed a solution at the Shirdi temple in Maharashtra where flowers were being recycled into incense. Inspired, they decided to replicate the model in Delhi and founded Nirmalaya.

With a commitment to creating organic fragrances that are kind to both the senses and the environment, Nirmalaya has come a long way since its inception. From a small startup to a factory spanning 3000 yards in Dham Complex, Delhi, Nirmalaya has developed its own recycling process and received patents from the Council of Scientific and Industrial Research. The company's mission is to rid India of religious waste and chemical-laden products, and instead provide handcrafted, natural incense that promotes mental wellness.

At the heart of Nirmalaya's success is its dedicated female workforce who handpick flowers and use traditional methods to craft their fragrant products. Through their work, they not only contribute to the growth of the company but also to the empowerment of women in the workforce. With Nirmalaya, Surbhi Bansal and her team have created a space full of fragrance, where incense not only provides a sense of purity in the home but also promotes the well-being of the mind and the earth.

From religious offerings to sustainable solutions, Nirmalaya's journey is one of innovation, perseverance, and commitment to environmental protection and women empowerment. 

Celebrating Shakti: The Power of Women Entrepreneurs

As we celebrate Navratri and the power of the goddess Durga, it is important to recognize the power of women entrepreneurs like Surbhi Bansal. By embracing their own Shakti, these women are making a difference in the world and paving the way for a brighter future.

Surbhi's journey is an inspiration to all women who aspire to make a difference in the world. Through her business, she is not only promoting environmental protection but also empowering women by providing them with opportunities to work and thrive.

As we continue to celebrate Navratri and the strength of the goddess Durga, let us also celebrate the incredible work of female entrepreneurs like Surbhi, who are making a difference in the world through their businesses.

Stay tuned with us to read enticing stories of Shepreneurs who are making the world a better place with their incredible Shakti.

To learn more about Surbhi Bansal's journey watch this video!

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