Bollywood Star Sanjay Dutt Invests in Promising Alcobev Startup

Bollywood actor Sanjay Dutt has joined the ranks of Sunil Shetty, Ranveer Singh, and Alia Bhatt by investing in a Mumbai-based alcobev startup called Cartel & Bros. The company aims to import and retail a diverse range of liquor brands in India, with its flagship product, Glenwalk, a blended Scotch whisky imported from Scotland, set to make its debut in the Indian market. Furthermore, Cartel & Bros has plans to introduce vodka, tequila, and single malt brands in the near future.

Cartel & Bros: The Team Behind The Startup

Cartel & Bros, established on October 28, 2021, is a partnership firm led by designated partners Jitin Suresh Merani, Manish Srichand Pardasani, Rohan Niklesh Nihalani, and Moksh Shrichand Pardasani. Notably, Rohan Nilani, a promoter of Morgan Beverages, is also involved with the startup. This experienced team is poised to tackle the challenges of the alcobev industry, including complex regulations, state-level taxation, and price control.

India Has A Promising Market For Scotch 

Mokksh Soni, one of the five partners of Cartel & Bros and a promoter of the liquor retail chain Living Liquidz, remains optimistic about the startup's potential to attract the younger generation of India. While entering the alcobev industry comes with its hurdles, the company has secured a factory lease in Scotland, enabling them to offer their products at affordable prices and cater to a wider base of young consumers. India's dynamic and adventurous young population presents a promising market for Cartel & Bros.

India's Growing Thirst for Quality Spirits

Recent data from the Scotch Whisky Association (SWA) reveals that India has overtaken France to become the largest Scotch whisky market for the UK in terms of volume. The import of Scotch whisky witnessed an impressive 60% surge in 2022 compared to the previous year. These statistics highlight the increasing demand for high-quality spirits in the country, providing a favorable backdrop for Cartel & Bros' entrance into the Indian liquor market.

Sanjay Dutt's Diverse Investment Portfolio

Sanjay Dutt's investment in Cartel & Bros adds another venture to his already diverse portfolio. The renowned Bollywood actor, known for his successful career, was last seen in the 2022 film Shamshera and has several exciting projects lined up, including the multi-starrer Baap. Additionally, he will make a cameo appearance in Shah Rukh Khan's upcoming film Jawan, directed by Atlee Kumar, scheduled for release on September 7.

Beyond his involvement in the alcobev startup, Dutt holds a minority stake of less than 1% in Cyber Media (India) Limited, according to Trendlyne. CyberMedia is a prominent specialty media house and a renowned magazine brand in India, with a portfolio of 12 media properties and twelve associated websites, including www.CIOL.com.

Sanjay Dutt's investment in Cartel & Bros reflects the growing allure of the alcobev startup sector among Bollywood celebrities. With the launch of Glenwalk, Cartel & Bros aims to make a significant impact in the Indian liquor market and expand its product offerings to include a variety of premium spirits in the near future. As India's alcohol market continues to flourish, the collaboration between Sanjay Dutt and Cartel & Bros holds great promise for both the startup and the actor's business ventures.