Climate Tech Startup Aurassure Raises Fresh Funding In Latest Round

Aurassure aims to bring people together to fight against the rising issues of the environment, namely pollution, global warming, and climate change.

Sonu Vivek
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Bhubaneswar-based IoT-enabled climate tech startup, Aurassure, has made headlines by successfully raising INR 4 Crore in a seed round led by Unicorn India Ventures. In this article, we'll delve into the fascinating journey of Aurassure, exploring its vision, mission, and the groundbreaking impact it's poised to make in the world of climate technology.


Aurassure: Pioneering Climate Tech for a Sustainable Future

Aurassure's mission is nothing short of transformative. The company is committed to improving the liveability of cities worldwide by enabling responsible climate actions through real-time data and AI. This vision aligns perfectly with the pressing global challenges of pollution, global warming, and climate change.

Aurassure aims to bring people together to fight against the rising issues of the environment, namely pollution, global warming, and climate change. Akanksha Priyadarshini, Co-founder & CEO, Aurassure, says, “Empowering communities with hyperlocal data to build resilience against climate change is not just a mission, it's a responsibility we wholeheartedly embrace. Together, we're not just innovating but driving a positive change for a healthier, more resilient, and sustainable future, one city at a time. Our vision goes beyond data collection. We aim to be instrumental in policy-level decision-making by providing vital insights to form responsible environmental practices. We also plan to offer robust decision support systems and environmental consultancy services, guiding governments and organisations in making sustainable choices.”


What Cutting-Edge Technology Does Aurassure Implement? 

Aurassure achieves its mission through cutting-edge sensor-based devices and AI-powered analytics platforms. These tools empower governments, corporations, researchers, and communities to make informed decisions and take meaningful actions to protect our environment.

The company's flagship product, Aurassure Care, is a smart air quality monitoring device for indoor environments. It can be seamlessly integrated with Building Management Systems (BMS) and air purification solutions, enhancing the green ratings of commercial spaces. Additionally, Aurassure offers products like Aurassure Trust for flood monitoring and Aurassure Infra for outdoor air quality, weather, and greenhouse gas (GHG) monitoring.


Who are Aurassure's Clients?

Aurassure's prowess in the climate tech space is evidenced by its prestigious clientele. It has successfully onboarded renowned clients such as Tata Realty, L&T Realty, P&G, Honeywell, IIT Bombay, and Google. This impressive client list underscores the company's credibility and the value of its solutions in addressing critical environmental challenges.

Who has invested in Aurassure?


The recent seed round led by Unicorn India Ventures has injected INR 4 Crore into Aurassure. This investment is a testament to the growing importance of environmental monitoring and the urgent need for innovative climate tech solutions.

Bikram Mahajan, Partner at Unicorn India Ventures, highlights the significance of Aurassure's platform, stating, "Although the global environment monitoring market is valued at over $12 billion, of the 1.4 million devices needed just for air quality monitoring, only 3% are operational, underscoring the urgent need for action and the vast market potential."

A Promising Future


Aurassure's remarkable revenue growth in the past year indicates a surging demand for smart environmental tech products and services. The company is poised to potentially multiply its earnings by 6x in 2024, underlining its growth potential.

In the coming 12 to 18 months, Aurassure plans to deploy over 1000 sensor devices in 8 cities across India. Furthermore, it aims to expand its presence in Southeast Asia, Africa, Europe, and the United States. The company's ambitious growth plans include geographical expansion, revenue diversification, team strengthening, and international certifications.

What is Aurassure?

Aurassure, a Bhubaneswar-based climate tech startup, is spearheading environmental technology with a mission to revolutionize sustainability efforts. Founded by NIT Rourkela alumni with over 25 years of combined experience in developing IoT-based products, Aurassure specializes in providing comprehensive data on air quality, urban flood monitoring, weather patterns, and more. The company's cutting-edge sensor-based devices and AI-powered analytics platform empower stakeholders across the globe to make informed decisions and take meaningful action to protect our environment.

In a world where environmental challenges are pressing, Aurassure's mission to provide real-time data-driven solutions couldn't be more timely. As they say, the future belongs to those who take meaningful action today. Aurassure, with its IoT-enabled climate tech, is certainly doing just that.