ONDC & Artisans: A Perfect Match for Showcasing Handicrafts Worldwide?

Promoting artisans and their handicrafts is of utmost importance as it not only preserves the rich cultural heritage of indigenous communities but also empowers the artisans economically. These artisans possess remarkable skills in creating unique handicrafts that reflect their deep-rooted traditions and artistic expressions. 

However, many artisans communities lack the necessary infrastructure and resources to showcase their crafts to a wider audience. Therefore, it becomes essential for the government to provide a platform for these artisans to exhibit their work. By doing so, the government can create opportunities for artisans to generate income, improve their livelihoods, and ensure the continuity of traditional craftsmanship. Additionally, showcasing tribal handicrafts also raises awareness about the diverse cultural tapestry of the country and fosters appreciation for the incredible talent and creativity present within tribal communities.

CCIC Joins ONDC Network

On the occasion of the collaboration between Central Cottage Industries Corporation of India Ltd. (CCIC), a Public Sector Undertaking under the Ministry of Textiles, and Open Network for Digital Commerce (ONDC), a grand event was organized at CCIC's showroom at Jawahar Vyapar Bhawan, Janpath, New Delhi. 

The event marked the boarding of CCIC on the ONDC digital platform. The ceremony was graced by the presence of distinguished guests, including Rachna Shah, Secretary, Ministry of Textiles; Ajay Gupta, Joint Secretary, Ministry of Textiles & MD CCIC; T. Koshy, MD & CEO, ONDC; and other senior officials.

Expanding Market Presence and Accessibility

The collaboration between CCIC and ONDC underscores CCIC's commitment to expanding its market presence and making its exquisite range of Handicrafts and Handloom products easily accessible to customers. By joining the ONDC network, CCIC aims to reach a broader customer base through various buyer apps. This strategic move aligns with CCIC's objective of supporting artisans, weavers, and contributing to the vision of Atmanirbhar Bharat (self-reliant India) and the Vocal 4 Local initiatives. 

‘Mega Sale’ Promotional Campaign

To further its mission of promoting traditional art, craft, and craftspersons of India, CCIC has organized a special promotional campaign called the 'Mega Sale.' The campaign will run from the 8th to the 23rd of July 2023. During this period, customers can avail themselves of up to a 30% discount on CCIC's handicraft and handloom products. Each item in the sale is genuine, exclusive, and authentic, providing customers with the assurance of authenticity, quality, and value for money.

The ‘Mega Sale’ aims to celebrate and showcase the rich cultural heritage of India by making these unique products more affordable and accessible. The event will be open every day from 10:00 AM to 07:00 PM, providing ample opportunities for customers to explore and purchase these exceptional handicrafts and handloom products.

What is CCIC? 

CCIC stands for Central Cottage Industries Corporation of India Ltd in India. It is a platform that promotes and showcases various cottage industries and their products. CCIC serves as a hub for artisans and craftsmen from different regions of India to display and sell their handcrafted goods, textiles, jewelry, handicrafts, and other traditional products. The center provides a marketplace for cottage industry entrepreneurs to connect with potential customers and create awareness about their unique products. 

It plays a crucial role in promoting and retailing the best authentic Indian Handloom and Handicraft products. With showrooms in New Delhi and other metropolitan cities, CCIC provides a platform for artisans and weavers to showcase their talent and craftsmanship. 

CCIC plays a crucial role in supporting and preserving India's rich cultural heritage and traditional craftsmanship by providing a platform for cottage industries to thrive and flourish. The collaboration with ONDC opens up new avenues for CCIC to reach a wider audience and showcase the diversity and beauty of Indian handicrafts and handlooms.

What are some of the major players and businesses that have joined ONDC?

Buyer Network Participants:

Amazon, Firstforward (IDFC), Flipkart, JioMart, Microsoft, Paytm, PhonePe, Snapdeal

Seller Network Participants:

eSamudaay, GoFrugal, Growth Falcon, Digiit, LoadShare, ITC Store, Jajee

Logistics Service Providers:

Delhivery, Dunzo, Grab

Technology Providers:

National Payments Corporation of India (NPCI), Infosys, Tech Mahindra

These are just a few of the many businesses that have joined ONDC. The network is still growing rapidly, and more businesses are expected to join in the coming months.

Here are some of the benefits that businesses can enjoy by joining ONDC:

• Access to a large pool of buyers and sellers
• Increased transparency and efficiency in the marketplace
• Reduced costs for businesses
• Increased competition, which can lead to lower prices for consumers

ONDC is a promising new platform that has the potential to revolutionize the Indian e-commerce market. Businesses that join ONDC now can be well-positioned to benefit from the growth of the platform in the years to come.