Unleashing Women's Entrepreneurial Potential Through My Startup Show

Britannia Marie Gold has collaborated with GroupM's Motion Content Group and Mindshare India to launch My Startup Show. The show aims to encourage enterprising women who have great ideas but lack the expertise to get started. Read for details.

Swati Dayal
New Update
My Startup show

Are you a woman with entrepreneurial aspirations, brimming with ideas but lacking the necessary expertise and resources to kickstart your venture? Look no further! A new show has arrived with the aim of empowering enterprising women, providing a platform filled with inspiring stories and expert advice.

What is ‘Dhonni Meyer Upakkan’?

GroupM's Motion Content Group and Mindshare India have joined hands with Britannia Marie Gold to launch the Britannia Marie Gold My StartUp Show 'Dhonni Meyer Upakkhan.' The show aims to empower enterprising women who possess ideas but lack the expertise or resources to kickstart their ventures. It currently airs on Star Jalsha during weekends from 5-5:30 PM.

Who can participate in the My Startup Show?

Women entrepreneurs from across West Bengal are set to showcase their talents in a show. With the objective of identifying the most innovative business idea, the show has attracted participants with innovative business acumen from all walks of life.

What is the Winning Prize for the Startupreneur?

At the conclusion of the competition, one outstanding entrepreneur will be crowned the winner of 'Dhonyi Meyer Upakhyan' and awarded a substantial investment of Rs. 10 lakhs. 

The Show Stoppers of ‘Dhonni Meyer Upakkan’!

Renowned actress Parambrata Chatterjee has taken up the role of the show's host, while a jury comprising Joita Sen, director of Senco Jewellers, Keya Seth, CEO of Key Seth Aromatics, Rochita Dey, director of Sree leathers, and a few guest entrepreneurs will be present. The program showcases inspiring stories and provides expert advice, serving as a valuable resource for women aspiring to establish their own businesses.

Speaking on the launch of the show, Amin Lakhani, CEO, Mindshare South Asia said, “We are proud to partner with Britannia Marie Gold and Motion Content Group to bring India’s first Only Women Entrepreneurs Show to television. This unique initiative aligns with our commitment to promoting diversity, innovation, and entrepreneurship in India. We are excited to witness the journey of these talented women entrepreneurs and provide them with a national platform to showcase their ideas and inspire others.”

Ashwin Padmanabhan, President of Investments, Trading, and Partnerships at GroupM - India said, “We are thrilled to announce the launch of Britannia Marie Gold My StartUp Show Dhonni Meyer Upakkhan with Britannia Marie Gold as its Title sponsor. This show is a celebration of the unstoppable spirit of aspiring women entrepreneurs, fuelled by the passion to grow their businesses. This ground-breaking television initiative not only provides a valuable platform for women entrepreneurs to showcase their talents but also inspires the next generation of female business leaders in India.”

The Quest for the Crown

Since its establishment in 2018, the initiative has supported over 40 startups led by homemakers across the country. It has now introduced a special segment to recognize the entrepreneurial talent hidden among homemakers in West Bengal.

The Britannia Marie Gold My StartUp Show 'Dhonni Meyer Upakkhan' represents a significant step towards empowering women in the entrepreneurial space. By providing a platform for showcasing their ideas and receiving expert guidance, the show aims to uplift and inspire women to overcome barriers and turn their entrepreneurial dreams into reality.

My Startup Show Vs Shark Tank

The show, which is part of the esteemed 'My Start Up' initiative by a renowned brand, shares similarities with the widely popular 'Shark Tank India'. In this engaging program, judges, who are successful entrepreneurs themselves and referred to as Sharks, meticulously scrutinize the business ideas and assess their future prospects.

Airing on weekends, 'Dhonyi Meyer Upakhyan' provides a platform for these enterprising women to exhibit their potential and contribute to the thriving entrepreneurial landscape of West Bengal.