Unilever Ventures Says 'What's Up' With Their Latest Investment!

Unilever Ventures, the venture capital arm of multinational fast-moving consumer goods (FMCG) behemoth Unilever, has made a significant investment of Rs 14.40 crore in What's Up Wellness, a pioneering health and wellness startup based in Gurugram. This strategic funding is poised to catalyze the growth trajectory of What's Up Wellness, bolstering its team and fortifying product development efforts.

What's Up Unilever Ventures

Unilever Ventures, in an unprecedented move, has emerged as the sole new investor leading the seed funding round for What's Up Wellness. This remarkable investment marks a defining moment, signifying Unilever Ventures' inaugural foray into the health and wellness sector. With this strategic step, Unilever Ventures asserts its commitment to fostering innovation and supporting promising indie brands within the health and wellness space. Pawan Chaturvedi, Partner-Asia at Unilever Ventures, emphasized the alignment of this investment with Unilever Ventures' strategy, stating, "Investment in What's Up Wellness is in line with our strategy of supporting and investing in promising indie brands in the health & wellness space. India presents a large opportunity for the wellness segment and What's Up Wellness, with its innovative and modern formats, aims to capture this fast-transforming market."

What's Up Funding

Wellness startup, What's Up, enjoys robust support from its existing investors, as affirmed by its recent funding round. The startup, having previously secured investments from notable angel investors including co-founders of Sirona Hygiene and Clovia, maintains its commitment to innovation and expansion. This cohesive collaboration underscores the startup's dedication to its vision of transformative wellness solutions.

The entrepreneurial prowess of What's Up Wellness recently captured the attention of the esteemed panel on Shark Tank India Season 2. Aman Gupta (BoAt), Vineeta Singh (Sugar Cosmetics), and Anupam Mittal (Shaadi.com) recognized the startup's potential and invested a notable Rs 60 lakh, further enhancing the company's financial strength and industry credibility.

What's Up Wellness, renowned for its innovative gummy supplement range, stands poised to revolutionize the direct-to-consumer (D2C) wellness and nutrition landscape. With an unwavering commitment to user satisfaction, the startup plans to introduce 12 new products designed to address prevalent user concerns. The funding injection will accelerate team expansion, growth initiatives, and the development of these pioneering solutions. The startup's exponential growth, surpassing 1200% in the past year, and a remarkable 40% repeat user rate underscore its aspirations of becoming a Rs 100 crore-brand within the next two years.