FundBook: Revolutionizing MSME Lending

FundBook is solving a critical problem in the MSME loan market, which is highly fragmented, outdated, and inefficient. Small businesses often struggle to secure financing due to a complex loan application process, diverse lender requirements, and a lack of structured financial records. Many MSMEs do not have professional guidance from Chartered Accountants (CAs) to help them with loan applications, leading to delays and rejections. On the other hand, smaller lenders face visibility issues, making it hard for them to connect with creditworthy MSMEs. FundBook is addressing this gap through an AI-powered platform that simplifies the loan process for all stakeholders. By leveraging AI-driven risk assessment, automated document processing, and CA-assisted applications, FundBook improves loan approval rates, reduces processing time, and ensures a seamless borrowing experience for MSMEs. At the same time, lenders benefit from structured borrower data, smart risk insights, and reduced NPAs, creating a more efficient and transparent lending ecosystem. 

Business Model & Revenue

The business model of FundBook revolves around connecting MSMEs, CAs, and lenders through a single digital platform. MSMEs can apply for loans while CAs assist them in preparing financial documents, structuring applications, and submitting them directly through the system. AI algorithms analyze financial health, offer credit improvement suggestions, and match businesses with the most suitable lenders. FundBook generates revenue through commissions from lenders on successful loan disbursements, value-added services for MSMEs and CAs, and data monetization by providing financial insights to institutions. This multi-channel revenue model ensures sustainable growth while enhancing loan accessibility for small businesses.

My Startup Journey 

The journey of FundBook began with a deep understanding of the challenges MSMEs face in securing financing. One of the co-founders, having worked closely with small businesses, saw firsthand how difficult it was for them to navigate the loan application process. To test the idea, a simple website was launched where MSMEs could apply for loans. Through this, the team gathered valuable insights—many MSMEs lacked structured financial records and needed CAs to retrieve them, causing unnecessary delays. This validation led to the development of FundBook’s core features, such as CA integration, document structuring. The platform has since evolved with the support of Afthonia Lab, a fintech incubator, and has started forming early partnerships with lenders and financial professionals.

Future Goals & Vision 

Looking ahead, FundBook aims to scale rapidly and establish itself as the leading MSME loan facilitation platform in India. In the next one year, the focus will be on automating the loan process further and expanding to Delhi/NCR, onboarding at least 500 CAs. The goal is to disburse over ₹60 Cr in loans. Over the next three to five years, FundBook envisions nationwide expansion, targeting ₹500+ Cr in loan disbursements while introducing AI-driven alternative credit scoring models. The long-term plan is to evolve into an NBFC, offering direct lending solutions alongside the facilitation model.

Advice for Entrepreneurs

For aspiring entrepreneurs, the biggest lesson from this journey is that solving a real problem makes all the difference. Before scaling, it’s essential to validate the idea, gather feedback, and build a strong network of partners. Technology can significantly streamline complex processes, but at the core of every business, strong relationships and persistence matter the most. Challenges will always arise, but the key is to stay focused on the mission and keep refining the solution based on real-world needs.

About My Startup

FundBook (NexusData Analytics Pvt. Ltd.) was established in 2024 and is currently in the early funding stage. The company is DPIIT registered (DIPP182148). The company is actively developing its fintech solution for MSME loan facilitation. The headquarters is in Noida, India, and the team is in the process of launching a website (fundbook.in). The key contact persons for FundBook is Manish Aggarwal (manish15019agg@gmail.com,). With a strong vision, the right expertise, and AI-driven innovation, FundBook is set to transform MSME lending in India.

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