PlaySuper Funding: Gaming Startup Raises Seed Fund Led by IAN & 100X.VC

Imagine playing your favorite mobile game, immersed in an action-packed session, and suddenly, you spot a cool new gadget or a trendy pair of sneakers—right within the game. Without switching apps or pausing gameplay, you buy it instantly. Sounds futuristic? Well, not anymore! PlaySuper, India’s first Gaming Commerce company, is making this a reality. 

The Gurgaon-based gaming startup has just secured $500K in seed funding, led by IAN Angel Fund and 100X.VC, with participation from notable angel investors such as Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das. The fresh infusion of capital will propel PlaySuper’s ambitious plans to revolutionize the gaming landscape by seamlessly integrating real-world shopping experiences within mobile games. Here TICE brings you key details of this funding round! 

The Future of Gaming: Play to Shop, Not Just Play to Win

Gaming has evolved from being just a pastime to a full-fledged industry worth billions. However, one persistent challenge remains—player retention. Mobile games have an alarming 98% churn rate in India, meaning most users abandon games after just a few days. PlaySuper aims to solve this by introducing interactive, rewarding, and commerce-driven gameplay, making sure players have more reasons to stay engaged.

Shouradeep Chakraborty, Co-founder & COO of PlaySuper, explains, "Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream."

What’s the Plan? Expanding, Innovating & Hiring Top Talent

With the fresh capital, PlaySuper has its eyes set on three major goals:

1. Launching Its Next-Gen In-Game Store
   The startup is gearing up to introduce a hyper-personalized in-game shopping experience, allowing gamers to purchase real-world products seamlessly—without needing any app updates or interruptions.

2. Expanding Beyond India
   In the next six months, PlaySuper will venture into Southeast Asia (SEA), followed by MENA and LATAM, tapping into booming gaming markets worldwide.

3. Strengthening the Team
   The company plans to onboard a world-class Product Head and expand its B2B partnerships team to collaborate with more gaming studios.

The Brains Behind the Startup: Seasoned Entrepreneurs & Gamers

PlaySuper was founded in April 2024 by Shouradeep, Upamanyu, and Abhir, all lifelong gamers and second-time entrepreneurs. Their previous venture, LectureNotes, an edtech platform, raised $2.5 million in 2022, proving their ability to build and scale high-impact tech businesses.

Their experience spans gaming, Web3, fintech, and edtech, and with PlaySuper, they have identified a huge gap in the industry—combining gaming, fintech, and commerce.

Padmaja Ruparel, Co-founder of IAN Group, commented on the investment, "The gaming industry in India is growing rapidly, yet retention and monetization remain challenges. PlaySuper is pioneering a new business model that benefits both developers and players. We have immense confidence in the founding team’s ability to drive this change."

A $500 Billion Market & The New Era of Gaming Commerce

The global gaming commerce market is valued at over $500 billion, with India’s gaming sector projected to surpass $5 billion soon. While most mobile games rely on traditional ad-based monetization or in-app purchases, PlaySuper introduces a completely new revenue model where players can earn real-world rewards while playing.

With partnerships already in place with major gaming studios, PlaySuper is on track to disrupt the industry. Over the next year, the company will focus on:

• Launching its in-game store
• Scaling into new international markets
  
• Strengthening partnerships with game developers

Final Thoughts: A Game-Changer in the Making?

PlaySuper’s approach is bold—merging gaming, commerce, and fintech into a seamless experience. If successful, it could reshape how mobile gaming operates, offering an alternative to ads and in-app purchases while solving retention issues.

For gamers, it means more immersive experiences and real-world rewards. For game developers, it offers a new monetization strategy beyond traditional methods.

The next time you’re deep into a gaming session, don’t be surprised if you end up shopping without even realizing it—because PlaySuper is changing the game, literally!

Disclaimer: This is a company/PR press release, creatively edited without altering facts. TICE is not responsible for business decisions based on this report and does not verify its accuracy.

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