Radio has been an influential medium for political leaders worldwide to reach their citizens and make their voices heard. It has been a powerful medium of communication since its inception in the early 20th century and has been used by political leaders globally to bring about social, economic, and political change, etc. It has been the go-to platform for leaders to address their nations in times of need. Some of the most influential leaders in history, from Franklin D. Roosevelt's Fireside Chats to Winston Churchill's wartime broadcasts and Mahatma Gandhi, have used radio to connect with the masses and mobilize them toward their vision.
In India, Prime Minister Narendra Modi has revived the medium of radio with his monthly program 'Mann Ki Baat'. This program, which airs on the last Sunday of every month, has become a powerful platform for the Prime Minister to connect with the people of India and share his thoughts on various issues.
When did ‘Mann Ki Baat’ start?
It started on 3rd October 2014, shortly after Modi was elected as India's Prime Minister, and has a reach of over 99% of the country's population. The program is also streamed online and is available in several regional languages, making it accessible to people across India.
Through Mann Ki Baat, Modi has been able to connect with his citizens on a personal level. He discusses issues that are close to the hearts of the people, such as education, healthcare, and agriculture. He also shares his own experiences and anecdotes, which helps in building a rapport with the listeners. This has helped bridge the gap between the common citizens and the Prime Minister, making him more relatable and accessible.
Historic Moment For India
The show will be celebrating its 100th episode on April 30, 2023. The 100th episode of Prime Minister Narendra Modi's monthly radio program, 'Mann Ki Baat', will be broadcast live in the United Nations headquarters, marking a historic moment. The Permanent Mission of India to the UN announced the event in a tweet, saying that the live broadcast of the program will take place on April 30th at 11 am IST, which will be 1:30 am Sunday in New York. This unprecedented event will take place in the UN's Trusteeship Council Chamber.
Here are some entrepreneurial lessons that can be learned from Mann Ki Baat:
Connect with your audience: The success of Mann Ki Baat can be attributed to the fact that Modi has been able to connect with his listeners on a personal level. As an entrepreneur, it's important to understand your target audience and their needs. Building a relationship with your customers is crucial to establishing a loyal customer base.
Be authentic: Modi's authenticity is one of the reasons why his listeners trust him. As an entrepreneur, it's important to be genuine and transparent with your customers. This helps in building trust and credibility, which is essential for the long-term success of your business.
Use storytelling: Modi's use of storytelling is one of the reasons why his listeners are engaged. As an entrepreneur, it's important to tell a story that resonates with your customers. This helps in creating an emotional connection and making your brand more memorable.
Be consistent: Mann Ki Baat airs on the last Sunday of every month, without fail. As an entrepreneur, it's important to be consistent in your efforts. Consistency helps in building a brand and establishing trust with your customers.
Be adaptable: Mann Ki Baat has been successful in adapting to the changing times. The show is available online, making it accessible to a wider audience. As an entrepreneur, it's important to be adaptable and open to change. This helps in staying relevant and meeting the changing needs of your customers.
Click here to tune in to the 100th episode of Mann Ki Baat.
The success of Mann Ki Baat is a testament to the power of radio as a medium for change. Modi's use of the platform has helped bridge the gap between the common citizens and the Prime Minister, making him more relatable and accessible. As entrepreneurs, we can learn several valuable lessons from Mann Ki Baat, such as the importance of connecting with our audience, being authentic, using storytelling, being consistent, and being adaptable. The resurgence of radio in the digital age shows that traditional mediums can still be relevant, and it's up to us to utilize them to our advantage.