Shepreneur Shakti: Meet The Lady Who Aims to Fund 1 Mn EVs by 2030

The world is moving toward sustainable mobility, and electric vehicles (EVs) are at the forefront of this revolution. But despite the government's push, policy incentives, and increasing consumer interest, one major hurdle remains—financing. The EV industry has been struggling with limited funding options, discouraging many potential buyers from making the switch to electric.

Enter Nehal Gupta, the Managing Director of Accelerated Money For U (AMU), and a trailblazer in India’s EV finance industry. As India’s first female-led EV financing company, AMU is reshaping the way people invest in EVs. But Nehal’s ambitions go beyond just running a successful business—she aims to finance 1 million electric vehicles by 2030, making EV ownership more accessible, affordable, and hassle-free.

As part of our Women’s Day special video interview series, "Shepreneur Shakti," we sat down with Nehal Gupta to understand her journey, the challenges of breaking into the financial and mobility sector, and how she is transforming the landscape for EV financing in India.

From Challenges to Change: Nehal Gupta’s Journey

Nehal Gupta’s entry into the EV financing sector was far from conventional. Traditionally, finance and mobility have been male-dominated industries, where women often find it difficult to be taken seriously. But instead of being discouraged, she decided to challenge the status quo head-on.

"When I first stepped into this space, I was often the only woman in the room. People questioned my ability to understand the complexities of finance and mobility together. But I knew that EVs were the future, and I wanted to be at the forefront of this change," she recalls.

Coming from a business background, Nehal had a keen interest in financial innovation and impact-driven solutions. She saw the growing demand for EVs but also realized that buying an electric vehicle wasn’t as simple as getting a traditional car loan. The existing banking system viewed EVs as high-risk assets due to concerns about battery life, resale value, and charging infrastructure.

"We noticed a gap—banks were reluctant to finance EVs, and startups in the sector were struggling to get support. That’s when I realized that the key to accelerating India’s EV adoption lay in solving the financing problem," she explains.

Revolutionizing EV Financing in India

With this vision, Nehal founded AMU, an NBFC (Non-Banking Financial Company) specializing in EV financing solutions. But launching a company in an unexplored sector came with its own set of hurdles.

"There was no clear blueprint. Unlike traditional car loans, EV financing required a different risk assessment model. We had to innovate and build customized solutions from scratch," she shares.

AMU introduced:

• Lower interest rates and flexible repayment options tailored for EV buyers.
• Special financing models for fleet owners and commercial operators looking to switch to electric mobility.
• Risk-mitigation strategies to help lenders gain confidence in EV investments.

Through these innovations, AMU has already helped finance thousands of EVs across India, providing a crucial boost to individual consumers and businesses looking to embrace green mobility.

"Our aim isn’t just to finance vehicles. It’s about enabling a movement—where EVs become the obvious choice for every Indian," says Nehal.

Breaking Barriers as a Woman in Finance and Mobility

Navigating the EV finance industry as a woman entrepreneur has been a journey full of challenges, biases, and roadblocks.

"There is always a moment in a woman entrepreneur’s career where she has to fight extra hard to prove her credibility. In a male-dominated industry like finance and mobility, that challenge is amplified," Nehal admits.

Convincing investors, building a trustworthy brand, and challenging deep-rooted stereotypes were all part of the battle. However, she stayed focused on her goal—creating financial solutions that make EVs more accessible to the masses.

Her resilience has paid off. Today, AMU is one of India’s fastest-growing EV financing firms, and Nehal has earned recognition as a pioneer in the field.

"I want more women to enter this space—whether as investors, entrepreneurs, or leaders. The sustainability sector needs diverse voices, and women can play a game-changing role in India’s green revolution," she emphasizes.

A Vision for the Future: Financing 1 Million EVs by 2030

With an ambitious goal to finance 1 million EVs by 2030, AMU is gearing up for massive expansion. The company is collaborating with startups, automakers, and policymakers to create a robust EV financing ecosystem.

"We’re not just providing loans. We’re building an ecosystem where EV adoption becomes mainstream. Our partnerships with manufacturers and policy initiatives will make financing easier, and eventually, owning an EV will be as simple as buying any other vehicle," Nehal explains.

Her vision aligns with India’s mission to achieve net-zero emissions, positioning AMU as a key player in driving sustainable transportation solutions.

Empowering Women in the EV Space

Beyond financing, Nehal is a strong advocate for women’s participation in the EV industry. She believes that women can play a crucial role in shaping India’s sustainability landscape.

"There’s an assumption that women don’t belong in technical or financial industries, but that’s changing. I want to see more women at the decision-making tables—whether in EV startups, finance, or policymaking," she asserts.

AMU has been actively working towards:

• Hiring more women in leadership roles within the company.
• Providing financial literacy programs to encourage women entrepreneurs to invest in EVs.
• Supporting women-led EV startups by offering specialized funding opportunities.

"Empowering women in this industry isn’t just about gender equality—it’s about unlocking new perspectives and ideas that can drive innovation," Nehal states.

Driving Change, One EV at a Time

Nehal Gupta’s story is one of resilience, vision, and breaking barriers. From facing skepticism as a woman entrepreneur to leading one of India’s most promising EV finance firms, she has paved the way for a new era in sustainable mobility.

Her journey is a testament to the power of innovation and determination. As she works towards her goal of financing 1 million EVs by 2030, she not only transforms India’s EV landscape but also inspires the next generation of women entrepreneurs to think big, take risks, and redefine industries.

"This is just the beginning. We’re building something bigger than a company—we’re building the future of mobility in India," Nehal concludes with a smile.

This Women’s Day, we celebrate leaders like Nehal Gupta—women who are not just building businesses, but driving change, one EV at a time.