Innovating Inclusion: How Kaleidofin is Empowering Nano Enterprises

Discover how Kaleidofin is revolutionizing financial inclusion for underserved microenterprises. Co-Founder Natasha Jethanandani sheds light on their innovative approach, importance of female representation and collaboration in driving industry progress.

Swati Dayal
New Update

In the dynamic landscape of the financial services industry and FinTech, gender diversity remains a significant issue, evidenced by the low representation of women in leadership roles and among company founders. While digital payments exhibit a more gender-balanced adoption, statistics indicate that women hold less than 10 percent of leadership positions, both as founders and on executive boards of FinTech firms.

However, we are witnessing a change in these dynamics within the startup ecosystem, with an increasing number of females emerging as FinTech founders. One such female-owned startup is Kaleidofin, which has an innovative model for empowering the underserved informal microenterprise sector.

Another challenge faced by the micro-enterprises is access to finance. Brindging these to gaps to address the challenge of financial inclusion, startup Kaleidofin has come up with an innovative model.

TICE News engaged in an enlightening conversation with Natasha Jethanandani, the CTO and Co-Founder of Kaleidofin, who shed light on their mission to revolutionize access to financial products for microenterprises.

In 2002, Natasha had joined Microsoft as an engineer on the .Net framework and web services team. Before co-founding Kaleidofin, Natasha was Head of Engineering at BankBazaar. 

Bridging the Gap: Financial Inclusion for Nano Enterprises

"At Kaleidofin, we've really worked on a platform that brings access to all kinds of financial products to the end customer… We're really focused on the informal microenterprise segment to bring various products to them and really enable the digital ecosystem to be able to connect with these customers at scale,” Natasha emphasizes. 

In a domain where female representation is still sparse, Natasha embraces her role as a FinTech innovator with pride.

"Very happy, very proud to be a woman doing this," she says. "And it's actually very inspiring and very exciting to be able to work with other women in this space."

Natasha underscores Kaleidofin's significant impact on women entrepreneurs, stating, "I would say over 95% of our customer base currently is women... really trying to grow their businesses, reach their ambitions, reach their real-life goals."

Enabling Nano Enterprises: The Kaleidofin Approach

Central to Kaleidofin's arsenal of tools is the Ki score, an artificial intelligence-driven credit decisioning system. Natasha explains, "It's designed to provide risk recommendations and credit decisioning recommendations for a customer who has never been individually underwritten before."

She elaborates on Kaleidofin's product suite, including Ki Credit, a platform facilitating connections between banks and informal microenterprises, and Ki Cash, which enhances the end customer's banking experience while providing access to credit and other essential services.

A Collaborative Ecosystem: Banks, NBFCs, and Originators

Kaleidofin operates on a partnership-based model, bridging the gap between large lenders and grassroots-level originators. 

Natasha highlights the significance of this collaboration, stating, "The beauty of it is that it's a win-win-win... For banks, it brings servicing of a new customer base. For originators, it's the ability to access credit and expand their business."

Digital Transformation: Empowering the Underserved

As financial lending evolves, Kaleidofin pioneers digital integration, focusing on building digital confidence among both customers and partners.

Natasha emphasizes, "We believe a lot in enabling technology for the customer, for the partner, as well as for assisted journeys."

Conclaves of Collaboration: Driving Industry Progress

Talking on the sidelines of Digital Lenders Association of India (DLAI) Conclave held in Mumbai recently, Natasha acknowledges the value of industry gatherings like the DLAI Conclave, emphasizing their role in fostering learning and collaboration.

"They allow conversations across different parties, meeting and sharing of ideas," she states, highlighting the pivotal role such events play in propelling industry evolution.

In the realm of FinTech, Kaleidofin's innovative approach stands as a testament to the transformative power of technology in driving financial inclusion and empowerment, particularly among nano enterprises and underserved communities. Through collaboration, innovation, and a steadfast commitment to their mission, Kaleidofin continues to pave the way towards a more inclusive financial landscape.

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