How This Indian Startup is Disrupting the Pre-Owned Luxury Car Market?

The luxury car market in India is experiencing a rapid transformation. With rising aspirations and growing disposable incomes, more Indians are looking to own high-end automobiles. However, the pre-owned luxury car segment has long been riddled with trust issues, a lack of organized players, and inadequate after-sales service.

Recognizing these challenges, entrepreneur Himanshu Arya founded Luxury Cart, a startup committed to transforming the industry with a seamless and tech-driven buying experience. In an exclusive conversation with TICE, Mr. Arya shared insights into his journey, the vision behind Luxury Cart, and how it is addressing the gaps in the pre-owned luxury car market.

Here are key excerpts from the interview—watch the full discussion in the video.

A Market Gap That Sparked an Idea

Himanshu Arya’s entrepreneurial journey began with a personal struggle. In 2018, he set out to purchase a pre-owned luxury car but found the process riddled with challenges.

“I visited multiple dealers but couldn’t find a reliable option that met quality standards. The experience repeated in 2020, reinforcing the belief that there was a massive trust deficit in the industry,” he recalls.

He observed that most dealerships were focused on selling cars rather than building long-term relationships with customers. This realization, coupled with the growing demand for pre-owned luxury cars in India’s expanding middle and upper-class segments, led him to establish Luxury Cart—a brand dedicated to offering high-quality vehicles with end-to-end service support.

Navigating Challenges in a Competitive Market

Entering a market dominated by established players with decades of experience posed a challenge. Arya identified two major hurdles:

1. Bridging the Demand-Supply Gap – Customers often struggle to find well-maintained pre-owned luxury cars, while sellers lack a structured platform to reach genuine buyers.

2. Building Trust Through After-Sales Service – First-time luxury car buyers worry about post-purchase maintenance, warranty issues, and service costs. Many fear being overcharged at OEM service centers or facing difficulties in resale.

To address these concerns, Luxury Cart was designed as a comprehensive platform that goes beyond just buying and selling.

“We offer a 360-degree service package, including extended warranties, insurance renewals, financing assistance, and even car servicing. Our goal is to ensure that once a customer enters our ecosystem, they don’t have to look elsewhere for any automotive needs,” Arya explains.

The Differentiating Factor: Tech-Driven Omni-Channel Experience

Unlike traditional dealers, Luxury Cart leverages technology to enhance customer experience. Arya, with a background in digital solutions, has integrated an omnichannel approach where customers can explore options both online and offline.

“From booking a test drive to monitoring servicing updates via a mobile app, we are working to make the process as seamless as possible,” he says.

Key Priorities for 2025: Expansion and AI Integration

With growing demand, Luxury Cart has ambitious plans for the future. Arya highlights three key priorities for 2025:

1. Expanding Inventory – The company currently maintains a fleet of 50 luxury cars and plans to launch a new showroom, increasing inventory to over 100 vehicles.

2. Enhancing Technology – Customers will soon be able to book services online, track car servicing in real-time, and experience a fully digitized process.

3. AI-Driven Personalization – Leveraging artificial intelligence, the company is developing an algorithm to analyze customer preferences, demand trends, and market conditions. “AI helps us prioritize which cars to stock, ensuring we offer high-demand models rather than outdated inventory,” Arya elaborates.

How AI is Shaping the Pre-Owned Luxury Car Business

The integration of AI is a game-changer for Luxury Cart. Arya explains how it works, “For instance, a buyer in Delhi NCR with a budget of ₹40 lakh will likely prefer a petrol variant due to diesel restrictions. AI helps us track such preferences and curate inventory accordingly.”

Additionally, every vehicle undergoes a stringent 350-point quality check, and AI-driven diagnostics flag potential issues for further assessment.

“This ensures that the cars we procure are in top-notch condition, minimizing post-purchase complaints and enhancing customer trust,” he adds.

Overcoming Capital-Intensive Challenges

Running a pre-owned luxury car business requires significant capital investment, from procuring vehicles to maintaining service infrastructure.

Addressing this challenge, Arya says, “While it is a capital-intensive business, we are on the right track and scaling steadily. Strategic partnerships and careful inventory selection allow us to balance growth with financial sustainability.”

With a strong focus on customer satisfaction, technology integration, and trust-building, Luxury Cart is well-positioned to disrupt the pre-owned luxury car industry in India. As demand continues to rise, Arya remains optimistic about shaping a more transparent and efficient marketplace for high-end automobile buyers.

As the luxury car market in India matures, startups like Luxury Cart are proving that innovation and customer-centric solutions can redefine even the most traditional industries.

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