How Fintech Startups are Revolutionizing Lending in India?

Curious about the seismic shift in India's lending landscape? Fintech firms are disbursing a whopping 77% of loans under ₹1 lakh, revolutionizing access to finance. Dive deeper into this transformative trend by reading the full news story!

Shreshtha Verma
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Small Loans Big Impact How Indian Fintechs Startups Are Changing Lending

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In a sweeping transformation of India's lending landscape, fintech firms are making significant strides in disbursing small-ticket loans, catering to a burgeoning demand particularly in small towns and semi-urban areas. A recent study conducted by Experian and the Digital Lenders’ Association of India reveals a staggering statistic: nearly 77% of loans under ₹1 lakh were disbursed by fintech companies till September 2023, marking a substantial increase from the 50% figure recorded five years prior.

Money Lending: Shifting to Fintech firms

The traditional lending patterns in India, characterized by borrowing from relatives or local moneylenders ("lalas"), have long been ingrained in the cultural fabric of the country. However, fintech startups are challenging these age-old practices by providing accessible avenues for small loans. Gone are the days when borrowing from others entailed a sense of authority over the borrower; now, fintech platforms are democratizing lending, offering financial solutions that are efficient, transparent, and inclusive.

Yet, this seismic shift in the lending landscape is not without its challenges. Despite the exponential growth in small-ticket loans, fintech companies operating in this space are grappling with a high number of loan defaults, primarily due to the absence of a robust collection workforce on the ground. As the industry continues to evolve, there is a pressing need for fintech players to devise sustainable business models to navigate these hurdles and ensure continued growth and stability.

Fintech Trends in India

The fiscal year 2022-2023 witnessed a remarkable surge in the digital lending space, as highlighted in a comprehensive report capturing key trends and insights. Here's a snapshot of the pivotal findings:

Scale and Growth

The fintech industry disbursed a staggering 7.10 crore loans amounting to Rs. 92,267 crore, marking a remarkable year-on-year growth of 49% in volume and 21% in value.


Younger demographics, particularly those below 40 years of age, constitute a significant portion of the loans being disbursed, with the highest growth observed in the age group of ≤25 years. However, there remains a gender gap in digital lending, albeit with a notable increase in disbursals to female customers.

Geographical Distribution

The top five states—Maharashtra, Karnataka, Uttar Pradesh, Telangana, and Tamil Nadu—emerge as key contributors, collectively accounting for 50% of the disbursement amount. Tier 3 cities, in particular, have witnessed a remarkable uptick in digital lending activity, signaling a shift towards greater inclusivity and accessibility.

Product Trends

Personal loans dominate the digital lending landscape, constituting 83% of the disbursement volume, with consumer loan disbursals experiencing the highest growth. Notably, small-duration loans (<6 months) have seen a significant surge, reflecting the evolving preferences of consumers towards short-term financial solutions.

Average Ticket Size

The average ticket size of the fintech industry has witnessed a decline, underscoring the increasing popularity of small-ticket loans. Moreover, there has been a notable shift in the market share across different ticket size categories, with specific segments witnessing substantial growth.

Portfolio Quality

Despite the challenges posed by loan defaults, the industry has demonstrated resilience, with the 90+ delinquency rate declining by 50 bps in March 2023 from the previous year. Notably, the performance of personal loans surpasses that of business and consumer loans, indicating a promising trajectory for the industry.

As fintech firms continue to expand their footprint and cater to the evolving needs of consumers, the landscape of lending in India is undergoing a profound transformation. With a focus on innovation, inclusivity, and sustainability, these companies are not only revolutionizing access to finance but also shaping the future of the Indian economy.

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