How Paytm became the 'Brahma' of Fintech Space?

What is Shekhar's success mantra for Paytm? How Paytm became the top fintech startup in the country? How did Paytm get its first funding in 2007? Explore more about Paytm's journey in this exclusive Startup Story with Paytm CEO Vijay Shekhar Sharma.

Shreshtha Verma
New Update

In a recent exclusive interview with Paytm's CEO, Vijay Shekhar Sharma, we delved into the company's founding principles, the challenges faced during its inception, overcoming funding hurdles, the current state of the funding ecosystem in India, and his perspective on the role of technology in the future. Paytm, a leading fintech giant in India, has played a crucial role in revolutionizing the mobile payment landscape in the country and empowering small vendors. Let's dive deeper into the insightful conversation with the visionary entrepreneur.

Paytm's Purpose: Empowering Small Vendors

When asked about Paytm's role and purpose, Vijay Shekhar Sharma referred to the concept of "Aham Brahamasmi," explaining that entrepreneurs are creators of new, bringing something that didn't exist before. Paytm's mission from the start was to introduce mobile-based payment systems to the Indian market and address the cash and payment challenges faced by small vendors daily. The company aimed to become the "creator or brahma" of this disruptive technology in the fintech space, providing a seamless payment experience for millions of people.


The Early Challenges and Vision Of Paytm

At the time of Paytm's inception, technology had not yet reached its current booming state. When questioned about the early days and challenges, Vijay Shekhar Sharma emphasized the need for belief and faith to embark on an entrepreneurial journey. Despite the prevailing uncertainty, he had a clear vision that smartphones would revolutionize the world and was determined to play a role in their expansion across India. Recognizing the impact that digital payment solutions could make in a country where cash and banking transactions were significant issues, the path ahead became evident.

Overcoming Funding Hurdles


When it comes to funding, Vijay Shekhar Sharma highlighted that he wasn't among the fortunate ones with access to significant capital. His first round of investment only came seven years after founding Paytm, during a time when startup capital was not easily available. Nevertheless, he adopted a prudent approach by building a company that generated free cash profits. The focus was on showcasing the product's value and customer base before pitching to potential investors. While there was a phase of abundant global investments, the market has now evolved, demanding more solid business models before funding is secured.

Funding Climate in India

Discussing the current funding landscape in India, Mr. Sharma emphasized that the country has gained recognition as a global destination for startups. India has transitioned from being a part of the emerging market cohort to becoming a prominent player in the startup ecosystem. Defying funding winters, he said funding is not an issue for startups in India, provided they focus on building scalable and viable businesses. The investors are willing to support ventures that demonstrate potential for growth and sustainability.


The Pursuit of Unicorns

The conversation then steered toward the elusive "unicorn" status, which refers to privately-held startups valued at over a billion dollars. When asked about the lack of unicorns in India, Vijay Shekhar Sharma offered a thought-provoking insight. He suggested that the primary concern should not be the pursuit of a unicorn valuation, but rather the number of users a company can attract and the value it brings to its customers. The real mark of success lies in the tangible impact a business creates, not just the valuation.

Technology and the Human Touch

As technology continues to evolve rapidly, the question of its impact on human labor arises. Vijay Shekhar Sharma acknowledged that technology will indeed replace certain human tasks, much like how computers have automated various manual processes in the past. However, he stressed that technology would not entirely replace humans; instead, it will augment and streamline various aspects of work, making processes more efficient. While the scope of work may expand, human involvement remains essential for creativity, empathy, and critical decision-making.

The interview with Vijay Shekhar Sharma, the CEO of Paytm, provided profound insights into the journey of this fintech disruptor. From its purpose of empowering small vendors through mobile-based payments to overcoming funding challenges, Paytm has come a long way. India's startup ecosystem continues to thrive, with the focus shifting from unicorn valuations to sustainable business models. As technology advances, it is clear that humans will retain their unique position in the workforce, leveraging technology to enhance productivity and drive innovation. Paytm's success story stands as an inspiration for the aspiring entrepreneurs of today, showcasing the potential to make a lasting impact through innovative solutions and unwavering determination.