India’s AI Moment in Hospitality: Meet NamAIste – A Global First from IIHM

What if India became the global nerve center for hospitality knowledge – powered not by textbooks or static curriculums, but by Artificial Intelligence? That’s no longer just a vision. It’s happening now.

In a powerful leap that puts Indian innovation at the heart of the global hospitality transformation, the International Institute of Hotel Management (IIHM), along with Kolkata-based deep-tech startup Entiovi Technologies, has launched NamAIste – the world’s first generative AI-powered knowledge engine exclusively designed for the hospitality sector.

This is not just another chatbot. This is HospitalityGPT, made in India – and made for the future.

Reimagining Hospitality Learning Through AI

The world of hospitality is fast-moving. New culinary trends, changing guest expectations, evolving sustainability standards – it’s an industry where learning must be continuous and contextual. But traditional learning systems haven’t quite kept pace.

Enter NamAIste – a customized Large Language Model (LLM) that doesn’t just understand AI, but deeply understands the language, culture, service logic, and educational needs of the hospitality industry.

“NamAIste is made in India, made by Indians, made for the world. If the US can have Google and China can have DeepSeek, India now has NamAIste,”
— Dr. Suborno Bose, Chairman, IIHM

At the launch, Dr. Bose passionately described the initiative as a ‘global unison of technology and human touch.’ He also highlighted how the project aligns with India’s Make in India vision and the Viksit Bharat (Developed India) goal – giving India not just a presence but a leadership role in the global hospitality-tech ecosystem.

The Power Lies in the Data

What makes NamAIste truly groundbreaking isn’t just the tech. It’s the knowledge behind it.

Unlike most AI tools trained on open web data, NamAIste draws from a carefully curated, hospitality-specific knowledge base. The content has been compiled through institutional research, operational SOPs, real-world case studies, and expert notes from over 60 countries.

“A student in Bengal can ask about Japanese culinary history and receive an accurate answer in Bengali, sourced from authentic Japanese resources,”
— Sanjoy Chatterjee, Director, Entiovi Technologies

This multilingual, multicultural engine is already gathering inputs from seasoned chefs, hospitality professors, hotel brands, and even international regulatory guidelines. It is designed to become the single most reliable source for real-time, multilingual, and expert-verified hospitality knowledge.

Beyond an App – A Strategic AI Learning Ecosystem

NamAIste isn’t going to be a free-for-all app just yet. It will first be deployed in a phased manner – starting with vetted hospitality institutions, educators, and students. The vision is long-term and strategic.

It is positioned as a learning and operational engine that will:

• Revolutionize hospitality education and training
• Empower decision-making for professionals in real-time
• Offer precise answers without the clutter of the internet
• Encourage collaborative intelligence by crowdsourcing insights from across the world

In a way, NamAIste is not just a product – it’s a movement. One that puts AI to work not to replace humans, but to empower them with deeper knowledge and faster learning.

India Steps into Global Leadership in Hospitality AI

India has long been known for its hospitality spirit. Now, it’s combining that with cutting-edge AI to offer the world a new way to learn, operate, and innovate.

“The time for India had to come. We have arrived.”
— Dr. Suborno Bose

The bold declaration reflects more than just national pride. It signifies the coming-of-age of Indian tech in specialized, high-impact domains like hospitality. It’s also a signal to the world that innovation in India is not limited to generic software or consumer apps — but extends into sector-specific intelligence that can redefine how industries operate.

The Road Ahead

NamAIste will likely open new doors for hospitality research, smarter service design, and global collaboration. With continuous updates, growing partnerships, and multilingual capabilities, it could become the backbone of hospitality knowledge worldwide.

For startups, educators, students, and institutions alike, this marks a turning point — a moment when India didn't just catch up with global tech trends, but created one.

In an era where technology is reshaping industries, NamAIste proves that AI doesn’t have to be cold or mechanical — it can be human, contextual, and deeply rooted in values of service.

And if hospitality is all about experience, then NamAIste just made that experience smarter.

NamAIste is more than just a tool. It’s India's tech-powered tribute to the global hospitality industry. With this, the country not only showcases its AI talent but also its vision to lead with purpose. A proud moment for Indian deep-tech and a game-changing leap for hospitality education.