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Just a few years ago, Byju’s was a name synonymous with the Indian edtech revolution. It wasn’t just a company; it was a movement that promised to change the way Indian students learned. The startup, once valued at a staggering $22 billion, had global investors backing its ambitious expansion plans. It was the poster child of India’s booming startup ecosystem—until the cracks began to show.
Fast forward to today, and the narrative has changed dramatically. Byju’s, once a market leader, is now drowning in financial distress, tangled in legal battles, and struggling to regain its lost credibility. Its founder, Byju Raveendran, recently took to social media to make an emotional appeal, vowing to resurrect the beleaguered company.
“Broke, but not broken,” he declared, sharing an old throwback picture that was meant to signal resilience.
But the big question remains: Can he actually bring Byju’s back from the brink?
From a Unicorn to a Debt-Ridden Firm
At its peak, Byju’s was the darling of investors, raising billions from marquee names like Tiger Global, General Atlantic, and Sequoia Capital. Its aggressive acquisition spree saw it buy companies like Aakash Educational Services, WhiteHat Jr, and Great Learning, signaling an unrelenting hunger for expansion.
However, this rapid expansion came at a cost. As economic conditions tightened and venture capital dried up, Byju’s found itself struggling to manage its ballooning expenses. What was once seen as a masterstroke in scaling turned into a financial nightmare, leaving the company with over $1 billion in unpaid debts. The crisis has now escalated into legal disputes, with cases in both Indian and U.S. courts.
Public Perception: A Tarnished Image
If Raveendran’s social media post was meant to garner sympathy, it seems to have had the opposite effect. The internet is unforgiving, and Byju’s past business practices have left many furious.
Social media platforms, particularly X (formerly Twitter), have been flooded with scathing responses. A user named Sumit accused the company of exploiting parents’ fears about education by trapping them into hefty loans.
“Selling tabs to poor on the name of fear of good education. What an evil organisation Byju’s was. We all know,” he wrote.
Another user, Shajan Samuel, remarked, “Greed overtook Byju’s, education counselors were behaving like hooligans. People forget everything, but they never forget how you treated them. You get one chance in life to make an impact—you blew it away.”
Adding to the fire, a former job applicant shared his experience of being rejected for a sales role at Byju’s because he was too ‘empathetic.’ Another parent recounted how he spent close to Rs 2 lakh on Byju’s courses only to receive subpar recorded content with little to no interaction.
Allegations of Foul Play
Amidst the chaos, Byju Raveendran has made serious allegations against its lenders and an interim resolution professional (IRP). In a LinkedIn post, he claimed that there was “conclusive evidence” of criminal collusion between EY India, the U.S.-based lender GLAS Trust, and IRP Pankaj Shrivastava. He called for an immediate investigation, hinting that the company’s financial troubles may not have been entirely self-inflicted.
Can Byju’s Stage a Comeback?
The path to revival looks steep. Byju’s needs to rebuild not just its finances but also public trust. The company has already initiated cost-cutting measures, including layoffs and restructuring efforts. However, in an industry driven by reputation and reliability, regaining lost credibility will be an uphill battle.
Raveendran’s emotional appeal might have struck a chord with some, but for many, it’s too little, too late. The anger and disappointment among parents, former employees, and the general public suggest that simply restructuring debts and relaunching will not be enough.
The road ahead is uncertain, but one thing is clear: Byju’s comeback—if it happens—will require more than just a heartfelt social media post. It will need a complete overhaul of business practices, transparency in operations, and a genuine commitment to ethical growth.
Is Byju Raveendran truly ready for this challenge? Only time will tell.