BharatX Acquires Zenifi to Enter Medical Lending Segment

Can Y Combinator backed BharatX's acquisition of Zenifi finally solve the problem of instant medical loans in India? Their combined fintech expertise aims to revolutionize healthcare financing! Read the article for all details.

Team TICE and Swati Dayal
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Y-Combinator backed leading fintech startup BharatX has acquired healthcare finance platform Zenifi. This strategic acquisition marks BharatX's entry into the burgeoning medical lending segment, aiming to revolutionize access to critical healthcare financing solutions.


Zenifi is a healthcare finance startup providing zero-cost and low-cost EMI solutions. 

The acquisition empowers BharatX to offer instant credit solutions, particularly crucial during medical emergencies. This addresses a major gap in the current market, where traditional and existing fintech players struggle to provide immediate financing options.


Leadership and Expertise

Zenifi's co-founder and CEO, Padam Kataria, joins BharatX as Head of Business - Healthcare. Kataria's extensive experience spearheading Zenifi's success will be instrumental in developing BharatX's dedicated healthcare lending vertical.


Founded in 2023 by Padam Kataria, Harshit Shrivastava, and Rajendra Kulkarni, Zenifi provides zero cost and low cost EMI’s to improve conversion rates for healthcare providers. It has tied up with multiple hospitals and aggregators, generating an annual rate of demand worth over Rs. 1.2 crore.

Founded in 2019 by Mehul Nath Jindal, Eeshan Sharma and Shyam Murugan, all graduates of the National Institute of Technology Trichy, BharatX enables consumer-facing platforms to offer credit-as-a-feature.

BharatX has become a prominent force in the Indian fintech industry. The company's credit-as-a-service platform empowers consumer-facing businesses to offer financing options, supporting over 125 brands. With a 33x growth in the past five quarters and backing from renowned investors, BharatX is well-positioned for further expansion. The company said it has disbursed credit to more than 200,000 users so far.


To enhance the consumer financing, BharatX's recently partnered with Cashfree Payments and innovative brands like Flo Mattress, Snitch, and Mokobara. 

“We have been working with Zenifi that is addressing this problem head-on by providing realistic and affordable solutions. This acquisition will allow BharatX to go deeper into the healthcare vertical where currently no fintech or traditional players are able to disburse credit instantly, which is critical in emergency healthcare,” said Mehul Jindal, CEO, BharatX.

BharatX said it enables financing options for more than 125 brands, has grown more than 33 times in the past five quarters and has raised about $4.7 million from the likes of Y Combinator, 8i Ventures, Multiply Ventures and Soma Capital.


Disrupting the Healthcare Market

By acquiring Zenifi, BharatX positions itself to disrupt the healthcare sector. The combined expertise in credit-as-a-service and specialized healthcare financing knowledge creates a powerful synergy. This merger addresses the critical need for instant credit in emergencies, improving affordability and access to quality healthcare.

BharatX's foray into medical lending signifies a significant expansion of its service offerings. Integrating Zenifi's capabilities positions them to capture a significant market share and solidify their position as a versatile and adaptable fintech leader.


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