Funding Alert! How Beyond Snack is Redefining India’s Snacking Culture

Banana chips. For decades, these golden crisps have been a staple snack in Indian households, often associated with nostalgia but rarely with innovation. Enter Beyond Snack, the startup that dared to reimagine this classic treat, transforming it into a gourmet delight with global appeal. The company recently made headlines by securing $8.3 million in Series A funding, a testament to its meteoric rise and promising future.

TICE brings you key details of this funding round and the vision of this startup.

Beyond Snack Funding

This funding round, led by 12 Flags Group, founded by Rakesh Kapoor (former global CEO of Reckitt Benckiser), also saw participation from key investors like NAB Ventures, Enrission India Capital, and Faad Network. With these fresh funds, Beyond Snack is poised to expand its geographical footprint, introduce new flavors, and strengthen its supply chain infrastructure.

“When we think of banana chips, we often picture thick, oily slices that lack finesse,” said Manas Madhu, Founder of Beyond Snack. “We wanted to change that perception entirely. Our chips are delicately thin, irresistibly crispy, and bursting with bold flavors. They’re more than a snack—they’re a sensory experience.”

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Madhu’s passion shines through not only in the product but also in the brand’s ethos. The startup’s offerings are crafted with precision, using superior-quality bananas and advanced food processing technology to ensure the highest standards of hygiene and taste.

Beyond Snakcs - From Shark Tank to Supermarkets

The journey began in 2020, but its big break came on the first season of Shark Tank India, where investors like Ashneer Grover and Aman Gupta recognized its potential. Their investment propelled the brand into the spotlight, and within six months, and the startup tripled its reach. Today, it is the top-selling banana chips brand on major e-commerce platforms and has a presence in over 20,000 retail outlets across India.

A Growing Global Footprint

While dominating the Indian market, the startup has also set its sights on the international stage. Currently available in 12 countries, the brand is gearing up to enter new markets.

“The global savory snack industry is booming, and we’re thrilled to be part of this wave. Our unique offerings have resonated with snack enthusiasts worldwide,” said Madhu.

This global expansion is backed by innovative flavors tailored to diverse palates. Alongside classics like salted chips, Beyond Snack offers exciting options like Peri Peri, Salt and Black Pepper, Sour Cream & Onion, and even a Kerala banana chip variant cooked in coconut oil.

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Investors Betting Big on Beyond Snack

Rakesh Kapoor, founder of 12 Flags Group, praised the brand for its ability to elevate a traditional snack into a premium product.

“Beyond Snack has captured the taste buds of millions across India and beyond. This is not just about growth but about celebrating a homegrown brand that champions innovation and sustainability,” he said.

NAB Ventures, which had already invested in the startup, increased its stake in this round. “Our confidence in Beyond Snack stems from their exceptional performance and innovative approach to the snack industry,” said Ashish Choudhury, CIO of NAB Ventures. The brand’s integration with the agri value chain and its commitment to sustainability further aligns with NAB Ventures’ vision.

Their product lineup reflects a careful balance of tradition and modernity. By introducing flavors that appeal to modern consumers while staying rooted in authentic preparation methods, the company has redefined banana chips as a “better-for-you” snack. Free from artificial colors and synthetic flavors, the chips cater to health-conscious consumers without compromising on taste.

What’s Next for Beyond Snack?

With its latest funding, the startup aims to deepen its presence in domestic and international markets while investing heavily in R&D to introduce new flavors and products.

“This is just the beginning,” said Madhu. “We are committed to taking Beyond Snack to every corner of the world.”

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As the company continues to grow, it remains a shining example of how Indian startups can innovate within traditional categories, creating products that resonate globally.

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