WorkIndia Raises ₹97 Cr in Series B Led by Aavishkaar Capital, Bets Big on Blue- and Grey-Collar Hiring

In a funding climate that has grown cautious and selective, especially for consumer internet and marketplace startups, WorkIndia’s latest fundraise stands out—not just for the capital raised, but for what it signals about the growing importance of India’s blue- and grey-collar workforce economy.

After nearly three years without fresh capital, the Mumbai-based job portal has raised ₹97 crore (around $10.8 million) in a Series B funding round led by Aavishkaar Capital, with continued backing from existing investor BEENEXT Capital. The round marks a renewed vote of confidence in a company quietly building critical infrastructure for India’s vast and often overlooked workforce.

WorkIndia Funding: A Fresh Infusion After a Long Gap

Aavishkaar Capital led the round with an investment of ₹75 crore, while BEENEXT Capital contributed ₹22 crore, reaffirming its long-term belief in WorkIndia’s mission and model. This is WorkIndia’s first major funding round since January 2023, when it raised $12 million from a marquee set of investors including SBI Holdings and members of the Nintendo founding family.

The latest development was exclusively reported earlier by Entrackr, and the funding now gives WorkIndia the financial runway to accelerate its next phase of growth at a time when job creation, hiring efficiency, and workforce mobility are central to India’s economic narrative.

Building the Backbone of Blue- and Grey-Collar Hiring

Founded by Kunal Patil, Nilesh Dungarwal, and Moiz Arsiwala, WorkIndia has positioned itself as a specialised recruitment platform for blue- and grey-collar workers—a segment that employs millions but has historically lacked access to organised, tech-driven hiring solutions.

Unlike traditional job portals focused on white-collar roles, WorkIndia caters to on-ground, operational jobs across more than 50 categories, including tele-calling, field sales, delivery personnel, logistics roles, retail staff, and several other frontline positions that power India’s service economy.

The platform connects employers directly with job seekers, cutting down hiring friction and time-to-fill—an increasingly critical need for businesses dealing with high attrition and rapid scaling.

Where the Money Will Go

WorkIndia plans to deploy the fresh capital across multiple strategic priorities. A significant portion will be invested in strengthening its technology platform, with a sharp focus on enhancing employer–candidate matching systems. The company aims to use smarter algorithms and deeper data insights to ensure faster, more relevant job matches—benefiting both businesses and workers.

The startup also plans to expand its presence in high-demand regions, responding to growing hiring needs in urban and semi-urban markets. Alongside geographic expansion, WorkIndia will continue to invest in product innovation, building new tools and features that simplify hiring for employers while making job discovery easier and more transparent for workers.

At its core, the company says its focus remains unchanged: creating practical, scalable solutions that support India’s workforce and the businesses that rely on it.

Steady Growth, Improving Financials

WorkIndia’s business fundamentals appear to be moving in the right direction. According to data from startup intelligence platform TheKredible, the company has raised around $30 million in total funding to date from investors including BEENEXT, Xiaomi, SBI Holdings, Insitor, and others.

BEENEXT remains the largest external shareholder with an 11.31% stake prior to this round, followed by Xiaomi at 7.3%, while the three co-founders together hold a 32.1% stake in the company—underscoring strong founder ownership even after multiple funding rounds.

On the financial front, WorkIndia reported a 25% year-on-year increase in operating revenue, reaching ₹78.7 crore for the fiscal year ended March 2025. More notably, the company also managed to reduce its losses by 25%, bringing them down to ₹23.06 crore, signalling improving operational efficiency and a clearer path toward sustainability.

Why This Matters

As India continues to formalise its labour markets and digitise employment access, platforms like WorkIndia are becoming increasingly essential. The blue- and grey-collar segment forms the backbone of sectors ranging from logistics and retail to services and manufacturing—and efficient hiring in these categories directly impacts productivity and growth.

With fresh capital in hand, improving financial discipline, and a clear focus on technology-led matching, WorkIndia is positioning itself not just as a job portal, but as a critical enabler of India’s workforce economy.

In an ecosystem where flashy consumer startups often dominate headlines, WorkIndia’s Series B round is a reminder that some of the most meaningful innovation is happening quietly—on the ground, where jobs are created, filled, and sustained every single day.

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