AI Driven Startup Publive Expands into the Brands Segment

According to PWC and other industry reports, AI-driven businesses are expected to contribute approximately $15.7 trillion to the global economy by 2030. In India, the AI-driven business market was valued at approximately USD 5.2 billion in 2022 and is projected to grow to USD 23.4 billion by 2032, with a compound annual growth rate (CAGR) of 18.20%. By 2030, this market is expected to achieve an estimated size of USD 28.36 billion.

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Publive's Strategic Expansion to Foster Innovation and Market Growth

Amid this optimistic market trajectory, Publive, an AI-powered Digital Experience Platform (DXP) known for its advanced content management system (CMS) and AI-driven tools, has announced plans to expand into new markets in 2025. The strategic move is aimed at broadening Publive's global presence and empowering content teams across various sectors.

By leveraging artificial intelligence, Publive automates content optimization processes such as SEO prompts, keyword recommendations, internal linking, and distribution strategies, enhancing efficiency and effectiveness for its users.

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Addressing Content Management Challenges

Content platforms often face issues such as fragmented user journeys, limited organic visibility, and reliance on multiple tools for SEO optimization. Publive addresses these challenges by offering a unified platform that simplifies the creation, optimization, and analysis of content, driving organic growth through content-led strategies.

To align with emerging trends, Publive has developed an AI-powered Webstory tool to create engaging visual narratives and a Text-to-Audio feature that converts written content into audio. These tools cater to the growing preference for visual and audio content, helping brands and publishers expand their audience reach.

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Growth and Market Penetration

Since its inception, Publive has scaled its operations to support approximately 100 platforms, including notable organizations such as Indian Express, Elle Magazine, WION, Sambad, and News Nation. The company has achieved a fourfold increase in Annual Recurring Revenue (ARR) over two years and expanded its client base while strengthening relationships with existing partners.

Publive has recently entered the brands segment by tailoring its platform for brand-run blogs. These specialized solutions aim to enhance organic visibility, accelerate go-to-market strategies, and localize content at scale, empowering brands to achieve content-led growth.

Leadership Perspectives

“Our growth journey has been driven by a focus on addressing the challenges faced by content teams. Expanding into the brands segment aligns with our mission to provide AI-driven tools that simplify the content lifecycle. This enables brands to create, optimize, and analyze their content more effectively,” said Manavdeep Singh, Founder & CEO of Publive.

Market Outlook and Future Plans

The global Digital Experience Platform (DXP) market was valued at $11.2 billion in 2023 and is projected to grow at a CAGR of 16.1%, reaching $41.7 billion by 2032, according to Allied Analytics. Publive aims to capitalize on this growth by introducing its innovative technology and proven solutions to a wider audience.

Harmeet Singh, Co-founder & COO of Publive, noted, “Our entry into the brands segment reflects our ability to adapt and innovate. We have tailored our platform to meet the specific needs of this segment, offering solutions that enhance visibility, streamline workflows, and provide actionable insights.”

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Commitment to Innovation and Client Success

As Publive advances its market presence, the company remains committed to delivering reliable and effective solutions. By maintaining a customer-first approach, Publive ensures its clients are equipped to navigate the evolving digital landscape. Its team of professionals continues to uphold high standards of innovation and service, supporting clients in achieving their content-driven growth objectives.

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Disclaimer: This is a company/PR press release, creatively edited without altering facts. TICE is not responsible for business decisions based on this report and does not verify its accuracy.