Wealthy Raises ₹130 Crore to Power the Next Generation of India’s Wealth Entrepreneurs

In India, money has always been personal. Families have traditionally relied on familiar faces — the LIC agent who visits every year, the bank manager who knows three generations of the household. But as aspirations rise and savings evolve into investments, the country stands at a critical turning point. Millions of Indians are earning more, wanting to grow their wealth smarter and faster. Yet, quality financial guidance still remains a luxury accessible only to a few.

Bengaluru-based startup Wealthy believes this imbalance can be fixed — not by replacing human advisors, but by helping them scale with technology.

On Friday, the company announced that it has raised ₹130 crore in a Series B funding round led by Bertelsmann India Investments, with participation from existing investor Alphawave Global, new investor Shepherd’s Hill, and several prominent tech entrepreneurs. The capital, the company says, will accelerate its mission to bring advanced, AI-powered wealth management capabilities to independent mutual fund distributors (MFDs) across the country.

From Trust to Tech: The Rise of Wealthy

Founded by IIT–IIM alumni Aditya Agarwal and Prashant Gupta, Wealthy has quickly grown into one of India’s most significant wealth-tech platforms for distributors and advisory professionals. Today, it processes more than ₹300 crore worth of monthly transactions, supports a network of over 6,000 distributors, and serves more than one lakh clients across 1,000 towns.

The company has seen its assets under management grow from ₹200 crore three years ago to ₹5,000 crore today — a rapid expansion that reflects India’s changing relationship with investments. Wealthy also stands as the country’s second-largest recruiter of MFDs, onboarding more than 350 new partners every month through a 20-city presence supported by over 250 employees.

But beyond statistics lies the heart of Wealthy’s mission — solving what its founders call India’s “advice gap.”

India’s Big Wealth Opportunity — And the Big Challenge

The contrast is sharp: while over 40 crore Indians have insurance through LIC, the number of mutual fund investors remains around 5 crore. That gap, says the company, exists because India simply doesn’t have enough advisors equipped to support the modern investor.

“We have too few advisors, and those we do have are spending most of their time on paperwork,” says Aditya Agarwal. “MFDs have built trust at scale, but they haven’t had the technology to match that scale. Our platform is built for India — mobile-first, intelligent, and designed around how Indians invest and how advisors work.”

The broader market signals support this view. Wealth management in India is projected to nearly double to ₹200 lakh crore by FY29. Mutual fund AUM has climbed to ₹75 lakh crore, and equity mutual fund inflows have increased more than seven times over the last five years. The number of independent MFDs has doubled in that same period to nearly two lakh — a workforce increasingly becoming the front line of retail wealth advisory.

Yet, many operate without modern infrastructure, spending nearly 70% of their time navigating manual tasks like KYC and compliance instead of helping clients make informed decisions.

Wealthy sees a shift already underway. Relationship managers, bankers, and finance specialists are stepping out of institutional roles to build independent wealth practices and personal brands.

“These professionals want to own their growth,” says Co-founder Prashant Gupta. “They are becoming wealth entrepreneurs — trusted advisors who build equity in their own business while helping their clients build theirs. We provide them with everything they need: tools, technology, product access, and a professional presence. They are evolving from distributors to genuine wealth partners.”

The company provides a single, integrated platform that brings together mutual funds, equities, bonds, PMS, AIFs, insurance and other financial products. Distributors get their own digital storefronts, data-driven insights, and AI-led client alerts that help them shift from reactive to proactive advisory. Investors, meanwhile, are able to complete onboarding in minutes and monitor all their investments in one place.

Why Investors Back Wealthy’s Mission

The scale of the opportunity — and Wealthy’s approach to capturing it — is what has attracted investors like Bertelsmann India Investments. Rohit Sood, Partner at the fund, believes India is still just scratching the surface of investment penetration.

“Less than 15% of Indian households are exposed to equities today,” he says. “That number will rise significantly as India advances towards developed-economy status. Wealthy is well positioned to enable this inclusion by equipping MFDs with technology and access to a wide range of products. We are excited to support the creation of a next-generation wealth-tech leader.”

With the newly raised capital, Wealthy plans to further strengthen its tech capabilities and expand into Tier 2 and Tier 3 cities — the places where India’s next one hundred million investors are emerging. Over the next phase of growth, the company is aiming to onboard 50,000 distributors and scale its managed assets to ₹1 lakh crore.

For a country on the brink of large-scale formal wealth creation, platforms like Wealthy are helping shape a more inclusive financial future. The company’s belief is simple: wealth management should not be reserved only for those who can afford exclusive advisers — it should be driven by technology, delivered through human trust, and available to every Indian who dreams of a better tomorrow.

And with ₹130 crore fueling its next chapter, Wealthy is determined to ensure that no investor — and no advisor — is left behind in India’s wealth revolution.

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