WaterScience Raises ₹1.4 Cr from Peter Thiel-Backed Velocity in India

WaterScience, a Bengaluru-based company focused on non-drinking water filtration solutions, has raised ₹1.4 crores in funding from Velocity, a growth capital platform backed by Peter Thiel’s Valar Ventures. This brings WaterScience’s total investment from Velocity since 2020 to ₹7 crores.

The company will use the funds to drive growth, strengthen marketing campaigns, and expand into new product categories as part of its plan to become a comprehensive water solutions provider.

Funding Details and Expansion Plans

The Bengaluru-based startup will allocate the capital to geographic expansion, enhancing brand presence, and product innovation. The company currently serves over 2 million homes and targets 3 million households by FY25-26.

Company Background and Product Portfolio

Founded in 2014, WaterScience introduced the shower and tap filter category in India, addressing water quality concerns affecting 95% of household water use beyond drinking. Its product portfolio includes shower and tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems.

Leadership and Investor Comments

Pavithra Rao, Co-Founder of WaterScience, said:

“This funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.”

Velocity, founded in 2020 by IIT Bombay alumni Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, is an e-commerce enablement platform providing non-dilutive capital and AI-driven growth tools. Backed by Peter Thiel’s Valar Ventures, Velocity has disbursed over ₹1,100 crores to more than 4,000 D2C and digital-first brands, including Soulflower, Rynox Gears, NasherMiles, Hammer, Zlade, The Bear House, Off Duty, and Chumbak.

Atul Khichariya, Co-Founder and COO of Velocity, said:

“We have a long-standing partnership with WaterScience, a true category creator in India’s water solutions space. Their growth trajectory and focus on innovation demonstrate a strong commitment to addressing the vast need gap in non-drinking water filtration. We are proud to have been part of their journey and look forward to supporting their next phase of expansion.”

Market Overview: Non-Drinking Water Filtration in India

The non-drinking water filtration segment—covering bathing, washing, and cleaning—accounts for 95% of household water consumption but remains under-addressed. Hard water affects 70% of Indian households, causing skin, hair, and appliance issues. Analysts estimate the market will grow at 15% CAGR through 2028.

WaterScience reports 70% year-on-year growth and strong distribution across Amazon, Flipkart, Shopify, and 1,000+ offline retailers. The new funding will support expansion, visibility, and product innovation.

FAQs on WaterScience’s ₹1.4 Crore Funding

Let’s Check What You’ve Learned From This Read 👇

Q1. Who invested in WaterScience in 2025?
WaterScience raised ₹1.4 crores from Velocity, a growth capital platform backed by Peter Thiel’s Valar Ventures.

Q2. How much total funding has WaterScience secured till date?
Since 2020, WaterScience has raised a total of ₹7 crores in funding from Velocity.

Q3. What does Bengaluru-based WaterScience do?
WaterScience designs and manufactures non-drinking water filtration products such as shower filters, tap filters, water softeners, kitchen filters, and whole-house water systems.

Q4. How many homes in India use WaterScience products?
Currently, WaterScience products are installed in more than 2 million Indian homes, with a goal to reach 3 million by FY25-26.

Q5. What is the size of the non-drinking water filtration market in India?
The Indian non-drinking water filtration market is projected to grow at a CAGR of 15% through 2028, driven by hard water problems that affect 70% of households.

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