Tech and Tradition Unite: Ayurveda Startup Challenge Unveiled

Dive into the Ayurveda Grand Startup Challenge—an innovation quest in Ayush. Rs 5 lakhs, incubation, and diverse themes await startups addressing healthcare challenges. Explore details in the article.

Swati Dayal
New Update
Ayurveda and Innovation

TICE Creative Image

To encourage startups and individuals working on innovations in the field of Ayurveda and alternative healing, a Ayurveda Grand Startup Challenge is being held by the government, the prize money for which is as high as Rs 5 lakhs along with the incubation opportunity.

The Ayush market is currently estimated to be around $10 bn and it is projected to see a 50 per cent increase over the course of the next five years.

In alignment with India's G20 Presidency theme, 'Vasudhaiva Kutumbakam' (the world is one family), the "Ayurveda for One Health” theme has been introduced. This overarching theme resonates with the tagline "Ayurveda for everyone, every day," highlighting the intrinsic connection between human health and the broader ecosystem.

The Ministry of Ayush, in collaboration with the All-India Institute of Ayurveda, Startup India, and Invest India, has launched the Ayurveda Grand Startup Challenge. This initiative is strategically designed to propel the Ayurveda for One Health theme, embracing a comprehensive approach termed "Jan Sandesh, Jan Bhagidhari, and Jan Andolan for Jan Arogya."

Four Pillars of Ayurveda Grand Startup Challenge

The challenge focuses on these key components, aligning closely with the vision of the Government of India:

  • Discovering Societal/Sectoral Problems: Recognizing challenges that can be addressed through Ayush and startup innovations in the Ayush sector.
  • Promoting Startups: Identifying and endorsing startups with the potential to solve challenges in the Ayush sector.
  • Technology and Innovation Advocacy: Fostering the adoption of technology and innovation to drive sustainable growth in the Ayush sector.

Eligibility and Stages of Startups

The Ayurveda Startup Grand Challenge is open to DPIIT recognized startups in relevant sectors and individuals forming a group (3-5 members). Notably, individuals must register a legal entity before receiving any cash prize or grant.

Themes and Problem Statements For The Challenge

The challenge encompasses diverse themes and problem statements, including:

  • Integration of Technology in Ayurveda Education: Proposing solutions for incorporating technology in Ayurveda education, treatments, and surgery to enhance the skills, training, and competency of Ayurveda professionals.
  • Digital Transformation in Ayurveda Healthcare: Seeking solutions for digitizing and centralizing the Ayurveda healthcare experience, health records, practitioner availability, and medication/treatments.
  • Innovative Ayurvedic Solutions for Nutrition and Wellness: Addressing the need for evidence-based Ayurveda treatments for various age groups, lifestyles, and nutritional needs.
  • Inclusive Ayurveda for the Planet: Exploring solutions based on principles of Agro-Ayurveda, Veterinary Ayurveda, and other innovative approaches to ensure health for all and ecological balance.
  • Processing Innovations in Ayush Manufacturing: Proposing innovations in Ayush manufacturing to enhance quality assurance and gain wider acceptance globally.

Fiscal & Non-Fiscal Incentives

The Ayurveda Startup Grand Challenge offers substantial incentives, including fiscal and non-fiscal rewards:

1st Prize: Cash Prize of Rs. 5 lakhs

2nd Prize: Cash Prize of Rs. 2.5 lakhs

3rd Prize: Cash Prize of Rs. 1 lakh

Non-Fiscal Incentives:

Opportunity to get incubated at All India Institute of Ayurveda (AIIA) or other Ministry of Ayush-affiliated incubators for the next year.

Post-Submission Procedure and Contact Information

Startups will undergo evaluation after the submission deadline. For further inquiries, interested participants can contact Rachit Rajvanshi, Consultant at Startup India, via email at

The Ayurveda Startup Grand Challenge marks a significant stride toward fostering innovation, technology adoption, and holistic health solutions in the Ayush sector. As India celebrates the 8th Ayurveda Day, this initiative reflects the commitment to creating a healthier world through the integration of Ayurveda principles and modern advancements.

Join Our Thriving Entrepreneurial Community



Follow TICE News on Social Media and create a strong community of Talent, Ideas, Capital, and Entrepreneurship. YouTube  | Linkedin | X (Twittrer) | Facebook | News Letters