Ingood Fiserv: Smart Investing, Smarter Spending

Solving Inefficient Cash Management for Young Professionals

Ingood is addressing the challenge of inefficient cash management among young salaried individuals. Many struggle to allocate surplus funds effectively, often leaving them idle in low-yield savings accounts or failing to manage credit card payments efficiently. Ingood’s innovative Smart Sweep product automates surplus fund investments into index funds while ensuring liquidity for automatic credit card bill settlements. This reinvention of the auto-sweep FD model makes investing seamless, accessible, and rewarding.

Revenue Model and Growth Strategy 

Our fintech platform does not directly charge customers but earns via distribution fees from asset management companies (AMCs) and credit card companies. In the second phase, when we issue our co-branded card, we will also receive a share of the interchange fee revenue from co-branded credit cards. This ensures sustainable growth while delivering value to users.

Founders and Vision

Founded by Rohit Raj Chauhan and Anuradha Singh, both Chartered Accountants with over 20 years of combined experience in private equity and asset management, Ingood was born out of the need to maximize financial potential effortlessly. Recognizing the inefficiencies in traditional banking solutions, we developed a tech-driven platform focused on automation and ease of use. Key milestones include strategic partnerships, proprietary algorithm development, and successful early user adoption.

Future Roadmap

In the next 3-5 years, Ingood aims to issue a mutual fund-backed credit card to reach the lower-income group segment and roll out UPI on credit. We aim to build a user base of over 1 million users in five years.

A Thought from the Founders

“The most important question is: if it is such a good idea, then why hasn’t somebody else made it?” – Rohit & Anuradha, Co-founders, Ingood

About Ingood

Established in 2023, Ingood is a fintech startup headquartered in Mumbai, India.
Address: Shahi Garden, Shivaji Nagar, Jogeshwari East, Near Apna Ghar Railway Society, Mumbai – 400060
DPIIT Registration: DIPP117617
Contact Us: rohit.chauhan@ingood.in | Website: www.ingood.in

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