GoCarin Industries: Addressing India’s Livestock Productivity Challenge

India has one of the lowest cattle productivity rates globally, posing a significant challenge to the dairy and livestock industry. Farmers often rely on traditional, unscientific feed solutions, leading to low milk yields and high methane emissions, which negatively impact both profitability and environmental sustainability. Gocarin Industries Pvt. Ltd. is addressing this challenge by offering high-quality, scientifically formulated cattle feed and digital solutions that enhance milk production while significantly reducing methane emissions. The company integrates technology, digital tools, and sustainable feed practices, ensuring farmers receive real-time health tracking, feed recommendations, and carbon credit benefits through its digital ecosystem.

Gocarin operates on a B2B and B2C model, catering to dairy farmers, cooperatives, and institutional buyers. Its revenue streams include direct sales of high-quality cattle feed, such as Poshan 10000 and Poshan 12000, to farmers and dairy businesses. Additionally, Gocarin offers a subscription-based livestock management app that provides premium services, including health alerts, doctor consultations, and customized feed plans. The company is also monetizing IoT-based cow health trackers, which provide predictive analytics to improve farm productivity. Another key aspect of its business model is the monetization of carbon credits through dairy cooperatives and an innovative reward system called GoCoin, which incentivizes farmers for reducing methane emissions. This 360-degree approach of providing both products and services ensures strong farmer engagement and recurring revenue.

Gocarin was founded with a mission to revolutionize the livestock industry through scientific feed solutions and digital integration. The inspiration came from recognizing the immense potential of livestock farming and the challenges faced by rural farmers due to a lack of awareness, poor-quality feed, and inefficient farm practices. Since its incorporation on June 29, 2022, Gocarin has achieved significant milestones. The company was incubated at KIIT-TBI and, in 2023, secured one acre of land from the Government of Odisha to establish a state-of-the-art feed plant. In the same year, it developed and piloted Poshan 10000 and Poshan 12000 and secured BIRAC LEAP funding. By 2024, Gocarin had expanded its reach to 6,000+ farmers, generated ₹4 crore in revenue, and filed patents for methane-reducing feed formulations. The company now focuses on scaling up feed production, integrating IoT-based health monitoring for cattle, and expanding its digital solutions.

Over the next three to five years, Gocarin aims to establish itself as India’s leading livestock feed and technology company, driving innovation in sustainable animal nutrition and smart farming tools. The company plans to expand its manufacturing capacity for in-house production, scale operations to serve over 1,00,000 farmers across multiple states, and monetize carbon credits through dairy cooperatives and farmer rewards. Additionally, it plans to launch IoT-based cow health trackers under the Gocarin brand, reach ₹250 crore in annual revenue through its feed, technology, and services, and prepare for an IPO to drive further financial growth and investor returns.

For aspiring entrepreneurs, the key is to solve a real problem, stay committed, and continuously innovate. The entrepreneurial journey comes with challenges, but impact-driven businesses that focus on value creation will always thrive. Learning, building strong partnerships, and staying connected with customers are crucial to long-term success.

Gocarin Industries Pvt. Ltd. was established in 2022, founded by Dr. Ramanuj Panda and is DPIIT-registered. It operates in the agritech industry, focusing on livestock feed and digital solutions. The company is currently in its seed-funding stage with support from BIRAC LEAP. Headquartered in Bengaluru, Karnataka, with manufacturing and R&D operations in Odisha, Gocarin continues to push the boundaries of livestock farming innovation.

For more information, visit www.gocarin.com.

Disclaimer:

User-generated content under ‘The Startup Club of India’ is not verified or endorsed by TICE. Publication is at TICE’s sole discretion, and submissions may be edited, rejected, or withdrawn without notice. No claims or communication regarding publication will be entertained. Contributors grant TICE the right to publish and share content; views expressed are solely those of the authors.