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In a groundbreaking move within the Indian interior design sector, Roomstory.ai, an innovative AI-powered shopping assistant for interior decor, has raised ₹3 Crores in its pre-seed funding round. The investment, led by Rukam Sitara Fund, is set to catapult the platform into the next phase of its growth, enabling the company to enhance its AI capabilities, roll out a seamless website and mobile application, and engage with a wider audience of interior design enthusiasts.
Roomstory Funding
Roomstory.ai is changing the way consumers discover and shop for their home interiors by blending the worlds of inspiration and commerce. Unlike traditional platforms that separate the two, Roomstory.ai allows users to not only explore beautifully curated interiors but also directly purchase the exact items they see, all with the help of artificial intelligence. This unique approach bridges the gap between dreaming and doing, offering a seamless, Pinterest-like experience with AI-backed recommendations.
As Co-founder and CEO Ekatva Jain explains, “Most interior platforms force you to choose between inspiration and shopping. We eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop.”
This philosophy reflects the company's commitment to offering a truly integrated experience, one that allows users to seamlessly shift from exploring designs to purchasing products in a single, fluid motion.
Rukam Sitara Fund, known for supporting consumer-first brands with deep innovation potential, is the lead investor in this funding round. Archana Jahagirdar, Founder and Managing Partner of Rukam Sitara Fund, emphasized the boldness and intuition behind Roomstory.ai's platform. She shared, “Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation. We believe Roomstory is poised to reshape how modern consumers design and shop for their homes.”
Aakash Anand, Founder of Bella Vita Organic, who also participated in the funding round, added, “Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing.”
A Team Built on Design Expertise
Founded by three architect-entrepreneurs, Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai draws from over a decade of design expertise. The team has successfully completed more than 100 interior projects, combining their in-depth knowledge of design with the latest in tech to create a unique platform for home interior shopping.
Roomstory.ai’s platform is powered by artificial intelligence that helps users explore beautifully designed rooms and shop every item they like with direct links to retail partners. This creates a user experience that is both inspiring and actionable—enabling users to instantly purchase items they discover in the styled rooms. The platform is centered around inspiration-first commerce, changing the way people interact with interior design and home decor.
The Growing Market for Interior Design
Globally, the home and interior shopping category is valued at over $800 billion, and the demand for visually-driven, AI-powered shopping experiences is on the rise. In India, the interior design sector is predicted to reach $38.2 billion by 2027, growing at an annual rate of 30%. When combined with the Indian furniture market, the total opportunity in this space reaches a staggering $76 billion.
This rapid market growth presents a significant opportunity for innovative, tech-first solutions like Roomstory.ai. As the demand for smarter, more intuitive ways to discover and purchase home furnishings grows, Roomstory.ai is well-positioned to capitalize on this shift and transform how consumers shop for their homes.
The Future of Interior Commerce
The ₹3 Crore funding will help Roomstory.ai accelerate the development of its platform, launch its website and mobile applications, and grow its user base. More importantly, the funding will enable the platform to continue evolving its AI capabilities, making the experience more personalized and enriching for users as they embark on their journey to create beautiful spaces.
As the home interior market evolves, Roomstory.ai's AI-powered, seamless shopping experience is poised to revolutionize how Indian consumers engage with interior design. By creating a platform that fuses inspiration with action, Roomstory.ai is set to lead the way in transforming the interior shopping experience, making it easier, more efficient, and more enjoyable for everyone.
A Visionary’s Dream Realized
Roomstory.ai’s story is one of visionary entrepreneurship, innovative technology, and a deep understanding of the market’s evolving needs. By bringing AI to the forefront of interior design, the platform is setting new standards for how consumers interact with their homes, paving the way for a future where the boundary between inspiration and execution is virtually nonexistent.
With the backing of investors who see its potential, and the unwavering commitment of its talented team, Roomstory.ai is on track to redefine the future of home interiors, making it easier than ever for people to bring their design dreams to life.