Pidge Raises ₹120 Cr to Build the Operating System Powering India’s Instant Delivery Economy

In a country where the definition of “fast” keeps shrinking—from two-day deliveries to 30-minute promises and now the infamous 10-minute rush—India’s logistics backbone is being pushed harder than ever. But while consumers have become accustomed to near-instant gratification, the infrastructure powering these promises continues to lag, especially beyond the metros.

Somewhere between this widening gap of demand and supply, Gurugram-based logistics SaaS startup Pidge has quietly been building what it now calls “the operating system for India’s instant delivery economy.”

And now, backed by a fresh infusion of capital, it’s getting ready to take this mission deeper into India’s Tier II and III markets.

Spain’s LVEC Makes Its First India Bet: ₹120 Cr for Pidge

Pidge has raised ₹120 crore in a Series A round, led by Spain-based investment firm La Vida es Chula (LVEC) — marking LVEC’s very first investment in India.

The startup plans to channel this capital into three major areas:

• Strengthening its tech and product stack

• Expanding across Tier II and III cities

• Building internal capabilities for the next stage of scale

Pidge also plans to launch pilot projects in select international markets, reflecting the rising global relevance of its platform.

The Big Pitch: Not a Delivery Player, but the OS of Deliveries

Founded in 2019 by Ratnesh Verma and Rushil Mohan, Pidge has carved a unique position for itself. While India’s logistics landscape is crowded with large delivery players, Pidge insists it’s playing an entirely different game.

“We are not a delivery startup,” Verma says. “We are the operating system that powers the ecosystem.”

Pidge’s AI-powered platform integrates a business’s own fleet with regional vendors and major third-party logistics providers—offering a single interoperable, supply-agnostic layer.

This means brands don’t need to juggle between self-delivery, 3PL, and the massive unorganised workforce that currently makes up almost 87% of India’s delivery supply. Instead, Pidge aligns and digitises them under one system.

Today, Pidge works with 20,000+ brands spanning quick commerce, retail, apparel, pharma and food delivery across 50+ cities.

Riding a 10X Growth Wave

Pidge’s fundraise comes at a time of rapid expansion.

According to CEO Verma, the startup has grown 10X over the last year, closing FY25 at:

• ₹25 Cr in operating revenue

• ₹250 Cr annualised run rate

The company is now projecting:

• ₹200+ Cr revenue in FY26

• EBITDA positivity by FY27

This pace of growth reflects rising demand from businesses that are struggling to balance speed, accuracy and cost in a fragmented delivery ecosystem.

The Problem: Demand Is Soaring, Supply Isn’t Keeping Up

Ecommerce demand in India is doubling every two to three years, but supply has failed to grow proportionately. Add to this a consumer base addicted to faster deliveries, and rider productivity has steadily fallen.

“You’re not going to change consumer behaviour,” Verma notes. “Whether it’s 10-minute delivery or 30-minute delivery, the pressure on supply will remain.”

This is where Pidge steps in — not as a logistics company, but as the standardisation layer stitching together organised fleets and informal supply.

The Secret Weapon: Titan & MORRE

Pidge is powered by tools like Titan, an AI-based allocation engine, and MORRE, its operational intelligence layer.

Titan is already in its 2.0 version and is delivering striking results:

• Industry average allocation time: 1 min 40 sec

• Pidge’s allocation time: < 30 seconds

• With higher accuracy — crucial for 10–20 minute delivery commitments

The platform uses a single backend that adapts to each business’s SLA needs.

• Food may require a 10-minute SLA

• Pharma may need 30 minutes

• Retail may run on variable time windows

“Our AI models customise themselves to your requirements,” Verma explains. “The parameters vary, but the underlying platform stays the same.”

Next Phase: Bharat’s Smaller Cities

With the ₹120 Cr raise, Pidge is doubling down on Tier II and III markets—regions where the delivery ecosystem remains fragmented and inconsistent.

The company aims to:

• Scale supply integrations

• Deploy faster allocation tools

• Create stability in markets lacking reliable delivery infrastructure

Pidge believes that India’s next wave of ecommerce growth will come from these smaller cities—and it wants to be the backbone of that surge.

In a sector defined by speed, Pidge isn’t competing on how fast it can deliver a package. Instead, it’s trying to ensure that everyone—from large ecommerce giants to small retailers—can deliver better, faster, and more predictably.

By digitising the country’s fragmented supply and enabling seamless interoperability, Pidge is betting on a future where businesses don’t worry about riders, fleets, or logistics silos. They simply plug into the Pidge platform and operate.

As India’s instant delivery economy races ahead, Pidge wants to be the engine quietly powering the system from behind the scenes—and with fresh capital in hand, its next chapter is just beginning.

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