PB Health Acquires Amazon-Backed Fitterfly

In India’s rapidly evolving healthcare landscape, the line between physical and digital care is blurring — and PB Health, the healthcare arm of PB Fintech, seems determined to erase that line completely. With its latest move, the company has made a bold bet on technology-driven preventive care by acquiring Fitterfly, an Amazon-backed Mumbai-based healthtech startup known for its clinically validated chronic disease management programs.

The acquisition signals PB Health’s ambition to reshape how Indians manage long-term health conditions — not in the hospital, but before they ever get there.

A Big Move in Preventive Health

Launched earlier this year by the Policybazaar parent company PB Fintech, PB Health is already turning heads in the healthcare sector. The acquisition of Fitterfly — founded in 2016 by Dr Arbinder Singal and Shailesh Gupta — is expected to bolster its growing focus on preventive and chronic disease management.

Fitterfly, over the years, has built a strong reputation for developing digital programs aimed at reversing diabetes, managing obesity, and improving heart health. Its interventions are backed by clinical validation and real-world results, making it one of the more trusted names in India’s healthtech space.

“The Fitterfly platform, with its strong clinical validation, proven outcomes, and significant IP, will add value to the PB Health platform,” said Dr Arbinder Singal, Co-Founder and CEO of Fitterfly. “We are excited to be part of PB Health’s vision and aim to blend online and in-person care seamlessly to improve outcomes, lower admission rates, and reduce healthcare costs.”

Fitterfly has raised close to $18.9 million from a roster of marquee investors including Fireside Ventures, Amazon Smbhav Venture Fund, 9Unicorns, Venture Catalysts, and 4point0 Health Ventures, and was last valued at $41.7 million.

Aiming to Redefine Healthcare Access

For PB Health, this acquisition fits neatly into its larger strategy: building an integrated, technology-led ecosystem where patients can access holistic, affordable, and proactive healthcare.

The company, founded by Yashish Dahiya and Alok Bansal, is working on an ambitious plan to create a 1,200-bed healthcare network in Delhi-NCR. This includes a 270-bed flagship hospital in Noida and two more upcoming facilities in Gurgaon — all designed around the same tech-first philosophy that has powered PB Fintech’s other platforms like Policybazaar and Paisabazaar.

“Our vision is to create a truly integrated healthcare ecosystem where patients experience frictionless, high-quality care,” said Yashish Dahiya, Chairman and Group CEO of PB Fintech. “Our focus remains on building a tech-first healthcare platform that improves outcomes, enhances trust, and redefines the care journey for millions across India.”

Technology at the Core

PB Health isn’t just investing in hospitals — it’s building a digital-first ecosystem. The company has already begun integrating AI-driven clinical documentation, voice-to-text tools, and smart reporting systems designed to assist doctors and improve operational efficiency.

This synergy between Fitterfly’s digital-first disease management expertise and PB Health’s physical infrastructure could create one of India’s most powerful models of hybrid healthcare — where digital programs guide lifestyle and health decisions, and physical hospitals provide the clinical backbone when needed.

“The company is integrating AI deeply into its health information systems to enable voice-to-text documentation, smart clinical reports, and AI-assisted support for doctors,” PB Health said in a statement.

A Growing Leadership and Strong Investor Backing

PB Health’s entry into healthcare has been nothing short of high-profile. In January this year, the company raised $218 million in seed funding led by General Catalyst, with participation from Faering Capital, Bay Capital, Think Investments, Avataar, Select Group, and other marquee investors.

Backing the company’s approach, Sameer Shroff, Co-founder and MD of Faering Capital, said, “PB Health’s approach to blending technology, hospital infrastructure, and insurance will be transformative in enhancing patient-centric care in India.”

Meanwhile, Neeraj Arora, Managing Director at General Catalyst, emphasized the opportunity at hand, “India holds a distinctive opportunity to leapfrog legacy models in healthcare. The nation can create a resilient and inclusive health assurance system — one that emphasizes proactive, affordable, and accessible care.”

PB Health has also been ramping up its leadership team, bringing on board seasoned healthcare professionals such as Rajeev Bhandari (Formerly of Evercare and Fortis Hospitals), Dr Mohit Mathur (ex-Max Hospitals), and Air Marshal Dr Rajesh Vaidya (Former Director General Medical Services, Indian Air Force).

Why This Matters

Chronic diseases like diabetes, hypertension, dyslipidemia, and obesity affect nearly 40% of India’s adult population, according to Fitterfly’s estimates. Managing these conditions requires more than hospital visits — it requires consistent, data-driven interventions that empower people to take charge of their own health.

By combining Fitterfly’s digital intelligence with PB Health’s hospital network, the acquisition could mark a significant step toward creating a system that focuses on prevention rather than just treatment.

In a country where healthcare is often reactive, PB Health’s strategy seems refreshingly proactive — one that could help millions of Indians manage chronic illnesses before they spiral into crises.

With PB Health entering the preventive care space, India may be witnessing the rise of a new kind of healthcare model — one that doesn’t just treat illnesses, but works to prevent them altogether.

If successful, this integration could become a blueprint for how India approaches public health in the next decade: combining digital precision with compassionate, real-world care.

As PB Health and Fitterfly join forces, one thing is clear — the future of healthcare in India is not just about hospitals. It’s about building healthier lives, powered by technology, data, and trust.

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