Nuvie Raises ₹3.8 Cr to Make Healthy Snacking Truly Tasty

Bengaluru-based startup Nuvie, known for giving indulgent treats a healthy makeover, has raised $450K (around ₹3.8 crore) in its pre-seed funding round led by startup accelerator PedalStart. Founded last year by former Cult.fit leaders Prashant Paliwal and Hem Narayan, Nuvie is building what it calls a “Better-For-You” food and beverage brand — one that doesn’t make consumers choose between health and taste.

The round saw participation from a host of prominent entrepreneurs and angel investors including Mukesh Bansal (Founder of Myntra, Cult.fit, and Nurix), Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip), Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart), and Arun Sharma (Co-Founder & CPO, Qlub UAE).

Nuvie Funding - Making Health Taste Good

Launched with the idea of making healthy eating enjoyable and sustainable, Nuvie is focused on delivering high-protein, fiber-rich snacks and beverages that taste just as good—if not better—than conventional indulgent foods. Its lactose-free protein shakes, already available in three flavours, have found traction in the market, with Nuvie clocking over ₹10 lakh in monthly revenue from the very first month of operations.

Now, the company is gearing up to launch five more shake variants, a protein chocolate bar, and what it claims will be India’s first protein cold coffee, or “Proffee.”

Fresh Capital for Fresh Growth

A significant part of the capital raised will go into new product development, brand-building, and content creation, with the remainder earmarked for expanding distribution and strengthening Nuvie’s go-to-market strategy. The startup is targeting an annual revenue run rate (ARR) of ₹10 crore by the end of calendar year 2025.

Co-founders Prashant and Hem called the fundraise a major step in their journey. “Our focus is on crafting innovative products that strike the perfect balance between health and indulgence for today’s lifestyle-conscious consumer,” they said. “This capital will empower us to double down on product innovation and strengthen our market presence.”

Investor Confidence in a New Category

For PedalStart, which led the round, the decision to back Nuvie was a combination of market potential and founder strength. “India’s transition to healthier lifestyles is well underway, but not enough innovation has gone into making healthy food delicious and convenient,” said PedalStart Co-Founders Manas Pal and Aditya Darolia. “Nuvie stands out with its category-first approach and exciting pipeline.”

PedalStart’s model is to actively support early-stage startups with hands-on execution and strategy. Nuvie fits well into that thesis with its unique value proposition and clear consumer focus.

From its roots in Bengaluru, Nuvie has quickly expanded its footprint across the country. The brand is now available in over 100 premium retail outlets in metros like Delhi, Mumbai, Hyderabad, and Chennai, and has a strong presence in over 200 gyms and fitness centers.

Its products are also available on quick-commerce platforms such as Blinkit, Instamart, and Big Basket. Going forward, Nuvie plans to boost its direct-to-consumer (D2C) presence through its own website, while continuing to grow across both online and offline channels.

More Than a Brand—A Lifestyle Shift

At its core, Nuvie is trying to change the way people think about food. Instead of preaching health as a discipline, the brand positions it as a feel-good lifestyle choice. With their own personal fitness journeys behind them, the founders understand that for healthy habits to stick, they need to feel enjoyable and natural—just like snacking.

As India’s young, urban consumers become more conscious of ingredients, convenience, and lifestyle choices, Nuvie is betting on this cultural shift. And with this new round of funding and a growing presence in the market, the startup is ready to lead the charge in building a new kind of indulgence—one that’s truly better for you.