Nikhil Kamath Leads LehLah's INR 12.5 Cr Seed Funding Round

LehLah Secures INR 12.5 Cr in Seed Funding to Redefine Creator-Led Commerce

Indian Startup Funding News: LehLah, a creator-led content commerce startup, successfully raised INR 12.5 crore in its seed funding round. The investment was led by Gruhas, co-founded by Nikhil Kamath and Abhijeet Pai. This milestone marks a significant step forward for LehLah as it aims to strengthen its product development, enhance brand visibility, and expand its team.

Nikhil Kamath highlighted the shift in consumer behavior, emphasizing the importance of trust, influence, and community in modern shopping experiences. He remarked that platforms enabling individuals to monetize their influence and offer seamless purchasing experiences could shape the future of commerce.

Ashna Ruia, the founder of LehLah, expressed enthusiasm about Gruhas’ support. She shared that the partnership aligns with their vision of empowering creators to build sustainable businesses around their passions. Ruia emphasized LehLah’s commitment to redefining the interplay between creativity, commerce, and community.

LehLah operates as a content commerce platform that allows creators to share affiliate links for curated product recommendations, bridging creators and brand partners. This approach transforms authentic content into a revenue stream while providing followers with a seamless shopping experience. The platform collaborates with leading e-commerce platforms such as Myntra, Meesho, Flipkart, and Nykaa, alongside prominent D2C brands like Libas and Foxtale.

Since its inception, LehLah has witnessed remarkable growth, reporting a 46% month-on-month increase in gross merchandise value (GMV) and facilitating over 700,000 pieces of content through its extensive creator network. These achievements underscore LehLah's increasing influence in the content-driven commerce landscape.

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