Maruti Suzuki’s New Innovation Bet: Why a Young Bengaluru Startup is Now on Its Radar

In India’s fast-shifting mobility landscape, a quiet yet decisive transition is taking place. Cars are no longer just machines of metal and mechanics—they are becoming intelligent companions powered by data, connectivity, and predictive insights. From real-time diagnostics to personalized ownership journeys, the way India experiences mobility is evolving faster than ever.

Amid this transformation, Maruti Suzuki India Limited, the country’s largest automaker, has placed a new and strategic bet that signals where the future of mobility is headed. The auto giant has invested nearly INR 2 crore in Ravity Software Solutions, a Bengaluru-based startup using artificial intelligence to decode connected mobility data. The investment, made through the Maruti Suzuki Innovation Fund, gives the company an equity stake of more than 7.84% in the young startup.

While the amount may appear modest in the world of startup fundraising, the significance of this partnership extends far beyond numbers. It represents Maruti Suzuki’s continued commitment to strengthening the digital spine of its operations and enhancing customer experiences through modern, data-led innovation.

A Startup Sitting at the Center of the Connected Mobility Revolution

Founded in 2022, Ravity Software Solutions has quickly positioned itself in one of the most critical segments of the automotive value chain: connected mobility intelligence. Its AI-powered platform helps organizations translate massive streams of connected vehicle data into meaningful insights. For automotive OEMs and fleet operators, this can transform how vehicles are engineered, monitored, serviced, and refined.

Ravity’s platform supports everything from performance analytics and engineering acceleration to product quality enhancement and fleet optimization. For customers, this translates to smoother ownership experiences—cars that understand their usage patterns, systems that predict issues before they occur, and service decisions rooted in real-time intelligence rather than guesswork.

This is the exact layer of innovation that Maruti Suzuki wants to bolster as it charts the future of its mobility ecosystem.

A Partnership Driven by Shared Vision

Maruti Suzuki’s Managing Director & CEO, Hisashi Takeuchi, emphasized that the company’s investment aligns directly with its philosophy of keeping the customer at the center of every decision. By leveraging data-driven insights from connected vehicles, he believes Maruti can significantly elevate the ownership journey for millions of its users across India.

For Ravity, the collaboration represents a pivotal moment. Its founder, Vikas Rungta, expressed deep appreciation for the opportunity to work alongside an industry leader like Maruti Suzuki. He noted that the partnership blends Maruti’s scale and experience with Ravity’s agility and deep analytics expertise—creating a powerful combination focused on redefining customer delight.

The resonance between both companies is clear: while Maruti brings decades of industry leadership and one of the largest customer bases in the country, Ravity brings the nimbleness and technological sharpness of a modern AI startup. Together, they aim to co-create solutions that push the boundaries of what connected mobility can deliver.

A Growing Innovation Ecosystem Under Maruti Suzuki

The investment in Ravity marks the third strategic startup partnership under the Maruti Suzuki Innovation Fund, following earlier investments in:

• Amlgo Labs Private Limited, and

• Sociograph Solutions Private Limited.

These collaborations form part of Maruti Suzuki’s broader approach to open innovation—combining in-house strengths with external expertise to fast-track the adoption of new technologies. Since 2019, the company has consistently engaged with startups through various innovation programs, creating a thriving ecosystem that aligns well with the Government of India’s Startup India mission.

By partnering with specialized early-stage companies, Maruti has been able to accelerate its digital transformation across areas like analytics, customer experience, manufacturing, engineering insights, and operational optimization.

The partnership with Ravity adds a powerful new dimension to this portfolio—especially at a time when connected vehicles are set to redefine the next decade of automotive growth.

Reimagining India’s Mobility Future

Even as the automotive industry races toward electrification, autonomous features, and smarter services, one thing is becoming clear: the future belongs to companies that can interpret and use data effectively. Vehicles are fast becoming sophisticated data-generating systems, and Ravity operates right in that sweet spot where raw data turns into intelligence.

With this investment, Maruti Suzuki is cementing its belief that innovation in mobility will come not just from traditional engineering, but from collaborations that harness software, AI, and analytics to unlock transformative value.

For India’s startup ecosystem, the deal sends a strong message—deep-tech mobility companies have a massive opportunity ahead. For Maruti Suzuki, it strengthens its ambition to make vehicle ownership more intuitive, more predictive, and more satisfying for customers across the country.

And for Ravity, it marks a defining leap from a promising young startup to a strategic partner in shaping one of India’s most influential automotive journeys.