Bollywood actress Malaika Arora has becomes a strategic investor and brand ambassador in the popular start-up, Get-A-Way, the company said.
This company, which produces a range of desserts had made a splash on Shark Tank India season one, securing an impressive investment of Rs 1 crore from the investors Aman Gupta, Ashneer Grover, and Vineeta Singh.
“We’d be lying of we said our heart didn’t do a little “Chhaiya Chhaiya” when she said YES 🥰,” wrote the on social media.
“We are over the moon to announce @malaikaaroraofficial has joined the Get-A-Way fam as an investor & brand ambassador We couldn’t believe it ourselves! A true fitness icon, a celebrity, a foodie, a diva who breaks all stereotypes backing a homegrown start-up like ours. We can’t wait for the lights, camera, action to begin. Stay tuned 📽️,” they added.
Well! The story of Get-A-Way does not end there, for they have recently soared to new heights, closing a funding round of $2 Million from Biryani By Kilo. Now with Malaika Arora on board, the brand aims to get bigger and stronger.
Malaika: A Favorite of Brands
As the startup ecosystem in the country continues to flourish, it has become a veritable playground for Bollywood celebrities, offering them a chance to not only invest, but to also expand their income. And Malaika Arora is one such star who has seized this opportunity from many brands. Known for her dedication to the art of yoga and fitness, she has become a favorite among food & beverages, ayurveda, skincare, fitness, FMCG, and other brands. She also started her own wellness brand Sarva and invested an undisclosed amount in Ayurveda brand Kapiva.