LazyPay EMI Plans To Make High-Value Online Purchases More Affordable

LazyPay, a digital financial services provider under PayU, has launched the much-anticipated ‘LazyPay EMI’ in collaboration with its partner lender, PayU Finance. The new offering allows users to finance purchases ranging from ₹5,000 to ₹1 lakh, with repayment terms stretching from 3 to 12 months. This addition seeks to simplify the shopping experience for users while eliminating the need for traditional credit cards.

TICE brings you more details about LazyPay EMI feature.

As e-commerce continues to flourish in India, high-value purchases in categories like travel, education, health & wellness, and insurance have become increasingly common. However, the high upfront cost of these purchases often deters consumers. LazyPay EMI addresses this issue by offering a flexible, easy-to-use alternative that makes these products and services more affordable. By providing instant access to credit at the checkout stage, LazyPay ensures a smoother, more seamless experience for shoppers.

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Expanding Reach to Larger Merchants

LazyPay has built a solid reputation among low average ticket size (ATS) merchants, with high-frequency partners like Swiggy, Zepto, Zomato, BookMyShow, and Meesho. With the launch of LazyPay EMI, the company aims to extend its footprint in the high-value transaction space. By partnering with merchants in sectors like travel, education, and healthcare, LazyPay seeks to cater to a more diverse customer base and unlock new growth opportunities.

For merchants, LazyPay EMI offers a significant advantage. The solution enables them to offer affordable credit options directly at checkout, which can help improve conversion rates and drive sales. By allowing consumers to break up their payments into manageable instalments, merchants can attract a broader range of customers and enhance their overall revenue. Additionally, this feature is likely to increase customer satisfaction, loyalty, and repeat purchases—key drivers of long-term business growth.

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A Strategic Move for Consumer Affordability

Ankit Nahata, Business Head at LazyPay, shared his excitement about the launch: “We are thrilled to introduce LazyPay EMI, a major milestone in our mission to make affordable credit accessible to everyone in India. By making high-value purchases more affordable, we empower customers to make informed choices, while also helping merchants increase conversions and boost customer satisfaction. With our EMI solution, we reaffirm our commitment to innovation and customer-centric solutions that address key consumer needs. This new offering is projected to expand LazyPay’s customer base by 15-20% in the coming months.”

The EMI solution is not only a game-changer for consumers but also a strategic move for LazyPay. By enhancing the checkout experience with seamless credit options, LazyPay reinforces its brand as a leading player in the digital financial services space. The integration of flexible financing options will also help merchants increase their Gross Merchandise Value (GMV), ultimately driving stronger business outcomes.

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PayU’s Role in Empowering India’s Digital Payments Landscape

PayU, the parent company of LazyPay, has long been at the forefront of India’s digital financial services industry. With a presence across over 450,000 merchants and offering more than 100 local digital payment methods, PayU has built a trusted network that caters to the needs of both businesses and consumers. As India’s e-commerce and digital payments landscape evolves, PayU continues to innovate and provide solutions that meet the ever-changing needs of the market.

Since entering the consumer credit segment in 2017 with LazyPay, PayU has made significant strides in providing accessible credit to Indian consumers. With a user base of over 6 million people and a network of more than 60,000 merchants, LazyPay has quickly become one of the most popular checkout options in the country. By integrating EMI options into its offering, LazyPay is poised to enhance its reach and continue shaping the future of digital finance in India.

A Step Forward in Making Online Shopping More Affordable

LazyPay’s introduction of EMI financing for high-value purchases marks an important milestone in the digital financial services industry. By offering flexible repayment options at checkout, LazyPay is not only making high-value purchases more affordable but also empowering consumers to make better financial decisions. For merchants, the new feature promises to drive conversions, increase customer satisfaction, and contribute to long-term business growth. As this solution takes off, LazyPay’s commitment to innovation and customer-centric services will continue to play a vital role in shaping the future of online shopping in India.

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