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From Pitch to Procurement: GeM Empowers Startups at Mahakumbh
GeM Showcases Startup Power at Startup Mahakumbh 2025, Unlocks New Growth Avenues for Innovation-Driven India
The Startup Mahakumbh 2025 concluded with high energy and optimism in the national capital, spotlighting India’s unstoppable entrepreneurial momentum. Taking the innovation spotlight was the Government e-Marketplace (GeM), which emerged as a driving force behind the startup ecosystem’s access to government procurement, unlocking powerful growth opportunities for young ventures across sectors.
As a strategic presenting partner, GeM played a central role throughout the three-day event, engaging directly with thousands of startups, investors, and industry leaders. The platform underscored its mission to empower startups by providing streamlined access to public sector markets—fueling innovation, enabling scale, and aligning with the vision of Atmanirbhar Bharat.
GeM's Impactful Presence at the Mahakumbh
GeM’s dynamic participation included an interactive pavilion, dedicated startup pods, live mentoring, and a powerful panel discussion featuring top government and industry voices. More than 70 high-potential startups were showcased, with 30 selected startups receiving free pods under the GeM Start-o-nauts Challenge, amplifying visibility and reach among policymakers and buyers.
GeM CEO Ajay Bhadoo, addressing the packed auditorium, stressed the platform’s evolving role in India’s innovation economy.
“Let’s work together and unlock the true potential of public procurement in driving startup growth, inclusive development, and Atmanirbhar Bharat,” he stated during his keynote.
Power-Packed Panel: Driving Startup Growth via Public Procurement
One of the most anticipated sessions of the event, GeM’s panel discussion attracted a full house, delving into critical themes such as:
- Charting India’s Innovation Growth Story
- Boosting State Procurement Through Startups
- Emerging Tech-as-a-Service Models
- Unlocking Opportunities with Central Government Buyers
- Expanding Startup Categories on GeM
The session highlighted how public procurement can act as a launchpad for innovation, offering credibility, scale, and sustained growth for startups across India.
Massive Engagement & Real-Time Support
Throughout the Mahakumbh, GeM demonstrated its commitment to startup success by:
- Responding to 2,500+ startup queries
- Facilitating over 1,000 new registrations and product cataloging
- Hosting 1,500+ interactive engagements, including hands-on mentoring and group sessions via GeM’s Learning Management System (LMS)
A ₹38,500 Crore Boost for Startup India
So far, GeM has facilitated transactions worth over ₹38,500 crore for more than 30,000 registered startups—solidifying its position as a cornerstone of the Digital India and Make in India movements.
GeM: Powering the Next Wave of Innovation
From DeepTech to AgriTech, AI to MedTech, the Startup Mahakumbh 2025 echoed with the voices of India’s next-gen entrepreneurs. GeM’s involvement reaffirmed that government platforms are not just policy tools—they are powerful engines of transformation.
As India steers toward becoming a $5 trillion innovation-led economy, platforms like GeM will continue to play a pivotal role—connecting startups with buyers, enabling scale, and making India a global hub for entrepreneurial excellence.