Fairdeal Raises $3M to Redefine B2B Quick Commerce for India’s Micro-Retailers

Fairdeal.Market, a B2B quick commerce platform for micro-retailers, has raised $3 million in a Pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, along with prominent angel investors.

The fresh funds will be used to strengthen technology capabilities, expand operations into new zones in Delhi-NCR, and onboard more D2C and regional ‘hero’ brands.

Fairdeal Funding

Founded by Jaipur-based brothers Prateek and Yash Bansal, Fairdeal enables small retailers to procure products quickly through a real-time supply chain, preventing overstocking and freeing up working capital.

In just one year, the company has built a capital-efficient model with strong unit economics and is now approaching $10 million in annual recurring revenue (ARR).

“B2B quick commerce is giving small retailers the speed, data, and precision they need to grow. We ensure they get exactly what they need, exactly when they need it, making them more competitive and efficient,” said the co-founders.

Fairdeal offers a cloud inventory of over 1,000 SKUs, helping retailers discover new brands with better margins. The company aims to build a loyal base of 100,000 retailers over the next three years, which it believes could scale its ARR to $150 million.

Unlike many tech-driven models that try to replace small retailers, Fairdeal’s strategy is to work with them and strengthen their role in India’s offline distribution network.

Faideal Investors

Investors believe Fairdeal’s execution speed and focus on empowering retailers make it a standout player in the B2B quick commerce segment.

“Fairdeal is building a strong B2B quick commerce infrastructure to serve over 13 million micro-retailers in India. Their execution and margins have been impressive,” said Rajeev Ranka, Partner at Incubate Fund Asia.

“Offline retail has always lacked transparency. Fairdeal’s data offers valuable insights for brands on SKU performance, campaign results, and market opportunities,” added Ashish Jain, Partner at WaterBridge Ventures.

With the new funding, Fairdeal aims to strengthen its position as an operating system for India’s micro-retailers — offering quick replenishment on the front end and data intelligence on the back end. The company hopes to create a more connected, efficient, and profitable ecosystem for both retailers and brands.