Leading non-grocery and non-mrp retail aggregator, CoutLoot, has hired Nicky Sidhwani as vice president -technology, to drive innovations. The partnership also aims to help digitize 60 million small merchants in the country.
In his new role, Sidhwani will head the technology and product verticals to create and deploy innovative solutions that will help millions of small-time sellers grow their online presence and strengthen their offline business processes.
He brings on board an experience of over 13 years in entrepreneurship, technology and consulting. Over the years, he has worked with giants in ecommerce and logistics industries helping them on projects focussed on driving optimization and efficiencies with the help of data and technology.
Before joining this new journey, Nicky has worked at PivotRoots and prior to that he was heading the South East Asia region at LogiNext assisting logistics and ecommerce companies in achieving fulfillment efficiencies at scale.
In his 13-year long career, Nicky has worked with multiple SMEs, building and executing technology solutions and processes around it.
Commenting on his new role, Nicky said, “CoutLoot has been created as a go-to platform for the non-mrp retailers in the country. The idea is to assist the small retail guy and help them grow at scale and help them get better margins. Looking forward to working with a young and energetic team to enable such retailers to scale with the help of technology and data.”
Founded in 2016 Jasmeet Thind and Mahima Kaul, as a social commerce startup CoutLoot helps traditional shopkeepers and street vendors sell online by automatically cataloging their offline inventory, providing logistics, payment, and reconciliation support. The company has now, however, shifted its focus from social commerce to non-grocery retail aggregation to work with over 9 lakh small non-mrp retailers thriving amidst the stringent competition from the Ecommerce giants. CoutLoot is scaling these stores both offline and online by plugging in demand, ecommerce enablement, supply chain, financial products and other VAS for small retail stores across the country.
“We are in the business of managing small businesses and Nicky brings the absolute combination of technology and innovation with rich experience in the sector. He understands logistics and supply chain better and the pain points associated with it when it comes to small retailers. We are trying to solve those problems with simple tech solutions,” said Jasmeet Thind, co-founder CoutLoot on Nicky’s appointment.
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