ANNY Raises ₹10 Crore in Pre-Series A Round Led by Atomic Capital

Fashion-tech startup ANNY has raised ₹10 crore in a Pre-Series A funding round led by Mumbai-based early-stage venture capital firm Atomic Capital. The company plans to utilise the capital to expand product categories, enhance its technology infrastructure, improve customer experience, and strengthen its leadership team as it works towards achieving a ₹100 crore annual revenue run rate (ARR) by 2025.

ANNY Funding

Founded in 2023 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO), ANNY operates in the accessible luxury fashion segment, focusing on providing modern Indian women with globally trending styles. The company has built a vertically integrated and inventory-light supply chain, powered by a proprietary tech stack that enables real-time responsiveness to global fashion trends while minimising the risk of excess inventory.

Strategic Focus of the Fundraise

According to the founders, the fresh funding will be used to:

• Expand product offerings across new categories

• Strengthen ANNY’s proprietary technology

• Enhance the overall customer experience

• Hire senior leadership talent

• Scale marketing and brand engagement initiatives

• Deepen distribution and community-driven brand loyalty

“This investment is more than just capital—it’s a partnership for scale,” said Japjot Singh, Co-founder and CEO. “With Atomic Capital’s operational expertise and strategic backing, we are not only scaling faster but scaling smarter.”

Backing from Atomic Capital

Atomic Capital, founded in 2024 by Apoorv Gautam, has led the round. The Mumbai-based venture capital firm focuses on early-stage consumer and consumer-tech startups. Atomic Capital recently raised over ₹400 crore in commitments, exceeding its initial target of ₹250 crore. The fund is known for its hands-on and data-driven approach to helping high-potential startups scale efficiently.

“ANNY is poised to capitalize on India’s growing fashion spend with its unique combination of supply chain agility and strong consumer love,” said Apoorv Gautam, Founder of Atomic Capital. “From the outset, we saw their ability to build capital-efficiently while maintaining sharp consumer focus.”

Since its launch, ANNY claims to have achieved 8X growth in just over a year. The company attributes this to its focus on trend-led designs, real-time fashion analytics, and a tech-enabled inventory-light model. With plans to venture into new categories, ANNY aims to further evolve how Indian women engage with fashion—making it more accessible, responsive, and style-driven.

As India’s fashion-tech landscape continues to evolve, ANNY joins a growing list of startups leveraging technology to meet the changing preferences of urban consumers. With the new funding and support from a strategic investor like Atomic Capital, the company is now focused on consolidating its growth, expanding reach, and building a scalable, data-driven fashion brand.