TATA IPL 2024 live

Kaleen Bhaiya Vs. Kohli in IPL 2024: Digital Dilemma of Entertainment

Recent stats reveal a sharp drop in digital revenue for media companies, with the share of revenue from selling content to OTT platforms falling from 48.6% in 2020 to 17.7% in 2023, according to a FICCI-EY study.