How Do Venture Capitalists Decide to Invest or Exit Startups?

The decisions made by VCs can be the difference between a company's success and failure. VCs are tasked with making investment decisions that will not only yield substantial returns but also contribute to growth and innovation of the startup ecosystem.

Sonu Vivek
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The decisions made by Venture Capitalists (VCs) can be the difference between a company's success and failure. Venture capitalists are tasked with making investment decisions that will not only yield substantial returns but also contribute to the growth and innovation of the startup ecosystem. This article explores the intricate process of how venture capitalists decide to invest in or exit startups.

What Steps Do VCs Follow Before Investing in Startups?

The Initial Screening Process


Venture capitalists are inundated with a multitude of investment opportunities daily. To efficiently manage this influx, they employ a rigorous screening process. 

  • Market Potential  - VCs  assess the size and growth potential of the target market. They seek markets that are large, growing, and poised for disruption. Startups operating in niche markets may also find favor if they show the potential for rapid scaling.
  • Team  - The team behind the startup is of paramount importance. VCs evaluate the founders' experience, expertise, and their ability to execute the business plan. A talented and dedicated team significantly increases the chances of an investment.
  • Technology and Innovation - Innovation is often a driving force in startups. VCs scrutinize the technology and intellectual property that a startup possesses. They look for unique solutions that can create a competitive advantage.
  • Traction and Milestones - Startups that have achieved meaningful milestones, such as user acquisition, revenue generation, or product development, are more likely to attract VC interest. Traction demonstrates execution capability.



"The most critical success factor for me is the founder. A good founder has researched the market well. Has analyzed the financials in depth. Perfectly knows the revenue streams, cost structure, and profitability of the business model. So once I meet a good founder, most of the other things are taken care of automatically," Mandar Joshi, a prominent investor in startup ecosystem stated. 

Mandar Joshi an Angel Investor, Fund Manager, a shareholder of Venture Catalysts, and Non-Executive Director of Horses Productions Private Limited shared his expert insights while talking to TICE News. 

Due Diligence and Investment Decision


Once a startup passes the initial screening, VCs dive into due diligence. This is an exhaustive process that involves a comprehensive examination of various aspects:

1. Financial Analysis - VCs scrutinize the startup's financials, assessing revenue projections, burn rate, and overall financial health. They want to ensure the startup is on a path to profitability.

2. Market Analysis - A deeper dive into the market is conducted to validate assumptions made during the screening phase. VCs may seek expert opinions and conduct market surveys.


3. Competitive Landscape - Understanding the competitive landscape is crucial. VCs want to know how the startup differentiates itself from competitors and whether it can maintain a competitive edge.

4. Legal and Compliance - Legal aspects, such as contracts, intellectual property rights, and regulatory compliance, are examined to mitigate potential risks.

"Most VCs have close-ended funds, which means that they need to exit their portfolio before a certain legal deadline of the fund life-cycle. The decision of a VC to invest in a startup largely depends on the time of investment and the period the startup is going to require to scale up and exit. My advise to startup founders is to approach those VCs which are early in their fund life cycle and have a few years left before the closure. You would have higher chances of getting their funds," Joshi advised.


The Investment Decision

After thorough due diligence, VCs make the critical investment decision. Several factors influence this decision:

1. Risk-Reward Ratio - VCs weigh the potential returns against the associated risks. Startups with higher growth potential may justify a higher level of risk.

2. Alignment with Portfolio - VCs consider how the startup fits into their existing portfolio. They seek diversity and may choose to invest in startups that complement their current investments.

"Even in my personal portfolio, I see alignment with the startups I have already invested in before making a decision for next investment. For a VC, it is even more crucial. And it is importance for the startup founder to analyze the portfolio of a VC as well. If the investments are in startups with complimentary business models, creating value in each of the portfolio companies is easier, and that's where the VC creates value in its combined NAV," he stated. 

3. Exit Strategy - VCs plan for an eventual exit from the investment. They look for clear exit strategies, such as acquisition opportunities or potential IPOs.

What is the Exit Strategy of VCs? 

Not all investments lead to success. When a startup does not meet expectations or faces insurmountable challenges, VCs must decide on an exit strategy:

1. Pivot or Support - In some cases, VCs may work closely with the startup's leadership to pivot the business model or provide additional support to overcome obstacles.

2. Sell Stake - If the startup is struggling, VCs may opt to sell their stake to other investors or venture capital firms.

3. Liquidation  - In extreme cases, when there is no viable path forward, VCs may recommend the liquidation of the startup's assets to recover as much capital as possible.

"For any VC, exit strategy is of paramount importance. Most of the budding investors or newcomers in the startup investment world don't realize this. You become wealthy only when you exit, not when you invest," Mandar Joshi concluded. 

Venture Capitalists play a pivotal role in the startup ecosystem, and their decisions can shape the future of innovative companies. Their investment choices are based on a combination of market analysis, due diligence, risk assessment, and alignment with their portfolio strategy. For startups seeking VC funding, understanding these decision-making processes is essential to increase the likelihood of securing investment and achieving success in the competitive landscape of entrepreneurship.

With a solid understanding of how venture capitalists make investment decisions, startups can better position themselves to attract the funding they need to thrive and disrupt industries. In the ever-evolving world of startups and venture capital, adaptability and a deep understanding of the investment process are key to success.