Startup Trends 2024: What Entrepreneurs Should Look For In New Year?

Now that 2023 is coming to an end and we are gearing up for 2024, the excitement and creativity in India's startup world are intensifying. Let's talk about the trends expected to shape the startup landscape in 2024.

Shreshtha Verma
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Startup Trends 2024 What Entrepreneurs Should Look New Year

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The Indian startup ecosystem, renowned for its dynamic and diverse landscape, has emerged as a global powerhouse. It has become highly influential worldwide, with over 100 super successful startups known as "unicorns" by August 2023. Now that 2023 is coming to an end and we are gearing up for 2024, the excitement and creativity in India's startup world are intensifying. Let's talk about the trends expected to shape the startup landscape in 2024.


Startup Trends 2024

Deep Tech Takes Center Stage

In 2024, expect a surge in investment directed towards deep tech startups, the trailblazers of innovation. Fueled by groundbreaking technologies such as artificial intelligence (AI), machine learning (ML), blockchain, and quantum computing, these startups are positioned to disrupt entire industries. Investors are increasingly recognizing the transformative potential of deep tech, paving the way for a significant uptick in funding in this domain.


Tier-2 and Tier-3 Cities Emerge Strong

Breaking away from the traditional concentration in major cities, a notable trend in recent years has been the rise of startups in tier-2 and tier-3 cities. The growing availability of venture capital and an expanding pool of talent in these cities are catalysts for this shift. Anticipate witnessing a continuation of this trend in 2024, with more startups making their mark outside the traditional hubs of Delhi, Mumbai, and Bengaluru.

Social Impact Startups Gain Momentum


In 2024, a heightened emphasis on startups with a social impact is anticipated. These ventures leverage technology to address pressing social and environmental challenges, ranging from healthcare and education to financial inclusion. As awareness of societal issues grows, so does the impetus for entrepreneurs to create solutions that make a tangible difference. Brace yourself for a surge in startups dedicated to creating a positive impact on Indian society.

Sustainability Takes Center Stage

With a global spotlight on sustainability, Indian startups are gearing up to play a pivotal role in crafting a greener future. Expect an upswing in startups focusing on sustainable products and services. From electric vehicles to renewable energy solutions, entrepreneurs are aligning their ventures with environmental consciousness. The trend toward sustainable practices is set to intensify in 2024 as startups embrace their role in driving positive change.


Continued Growth Supported by Key Factors

The success story of India's startup ecosystem is underpinned by several key factors that continue to fuel its growth:

  • Venture Capital Surge: The availability of venture capital for Indian startups has witnessed significant growth, empowering them to scale operations and explore new markets.

  • Talent Abundance: India boasts a burgeoning pool of skilled engineers and entrepreneurs, facilitating the seamless acquisition of talent crucial for startup success.

  • Tech-driven Demand: The escalating demand for technology-based products and services, fueled by increasing urbanization, rising disposable incomes, and expanding internet penetration, propels the growth trajectory.

  • Government Support: Supportive government policies have been instrumental in nurturing the startup ecosystem, with various initiatives aimed at fostering growth.


As we are all set to enter 2024, India's startup scene is full of exciting ideas and strong determination. The trends we discussed are just a peek into the many things happening, shaping the future of startups in India. With over 100 highly successful startups and many ambitious entrepreneurs, get ready for another thrilling chapter in the story of Indian startups.

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