Virat Kohli Tops 2024 Brand Game — Sorry, King Khan!

Virat Kohli leads India's $2 billion celebrity economy, boasting a brand value of $2311 million. His influence spans multiple sectors, from sportswear and luxury cars to fashion and pantry staples, establishing him as a cultural and commercial icon.

Bollywood is experiencing a resurgence, with Ranveer Singh holding the second spot in brand value at $1707 million, and Shah Rukh Khan seeing a 21% surge to $145.7 million after a blockbuster year, reasserting his global ambassador status for Bollywood.

Alia Bhatt, valued at $1164 million, emerges as the most valued woman celebrity in India, showcasing the globalization of Indian stardom by transitioning from Indian cinema to Hollywood and luxury fashion.

Sachin Tendulkar, with a brand value of $1122 million, re-enters the top five, demonstrating how trust, legacy, and timeless appeal continue to attract brands.

Rising Gen Z star Ananya Panday breaks into the top 25 with a brand value of $352 million, reflecting the new wave of celebrities who combine local roots with global appeal, driven by social media influence.

The Kroll report highlights the critical role of social media in building brand valuation, although not all sectors benefit equally from constant online engagement

The combined value of the top 25 Indian celebrities has grown by 86% from the previous year, with the celebrity economy now valued at $2 billion, underscoring its importance in global marketing strategies.

South Indian cinema currently commands 477% of the domestic box office share, surpassing Bollywood, while OTT platforms have become a significant revenue source for major releases, rivaling traditional theatres.

The report emphasizes that influence is the new currency in India, with celebrities like Kohli, SRK, Alia, and Ananya acting as economic forces and cultural ambassadors, shaping consumer behavior and business strategies

Businesses are encouraged to align their social media presence with their brand identity, focusing on authentic engagement rather than merely chasing followers, to effectively leverage the power of celebrity influence