Samsung Expands Its ‘Make in India’ Push: Laptops to Be Manufactured in Greater Noida

Samsung is set to expand its 'Make in India' initiative by manufacturing laptops at its Greater Noida facility, adding to its existing portfolio of locally made smartphones, tablets, and wearables

Recently, Samsung executives met with India's Union IT Minister, Ashwini Vaishnaw, indicating the company's intent to strengthen its manufacturing ties with India, aligning with the country's goals for self-reliance and electronics manufacturing

Since beginning its manufacturing journey in India in 1996, Samsung has grown to operate the second-largest global mobile manufacturing unit in the country and is a major handset exporter

By producing laptops locally, Samsung aims to reduce costs and enhance consumer trust with the 'Made in India' label, potentially challenging established laptop brands like HP, Dell, and Lenovo

The local production of laptops could help Samsung tap into India's growing demand for affordable laptops, fueled by hybrid work models and the burgeoning startup ecosystem

This initiative could also reduce India's dependence on imports, aligning with government objectives, and might pave the way for future exports from India

As of now, no official announcement has been made regarding specific laptop models or production timelines, but the Greater Noida facility is expected to host this next phase of Samsung's growth in India

If confirmed, this expansion could significantly impact India's laptop market by offering consumers more choices, competitive pricing, and quicker availability

The move reflects Samsung's strategy of viewing India not just as a consumer market but as a vital manufacturing hub, underlining its commitment to investing in the country's technological landscape

The development highlights Samsung's deeper integration into India's electronics ecosystem, potentially reshaping industry dynamics and boosting local manufacturing capabilities