What is Elevator Pitch?
An elevator pitch is a concise, persuasive, and engaging summary of a business idea, product, or service that can be communicated in the time it takes to ride an elevator.
An elevator pitch is a concise, persuasive, and engaging summary of a business idea, product, or service that can be communicated in the time it takes to ride an elevator.
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Here are five things to remember when crafting an effective elevator pitch:
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Elevator pitch should be no longer than 30-60 seconds, or about 150 words. You want to grab the listener's attention quickly and concisely convey the most important information about your idea.
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Tailor your elevator pitch to your audience. Depending on who you're talking to, you may want to emphasize different aspects of your idea or highlight different benefits.
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Clearly identify the problem or pain point that your product or service is addressing. Explain why this problem is important and how your solution solves it in a unique or superior way.
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What sets your idea apart from the competition? What is the unique value proposition that makes it stand out? Clearly articulate what makes your idea different, better, or more innovative than other solutions on the market.
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Conclude your elevator pitch with a clear call to action, such as scheduling a follow-up meeting, visiting your website, or trying out your product. This helps move the conversation forward and encourages the listener to take action.
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